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Do You Understand Your Persona? With Justin Otley, VP of Global Sales Development at Talkdesk
Episode 6310th April 2024 • Redefining Outbound • Cognism
00:00:00 00:25:03

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On this episode of Beyond The Sales Floor, Morgan sits down with Justin Otley, VP of Global Sales Development at Talkdesk. If there’s one thing you should takeaway from this episode, is that the key to scaling your outbound model, doesn’t start with product messaging. Instead it starts with the persona. Plus, Justin shares how he’s been using ChatGPT to create a buyer matrix within different personas too! Tune in for all the insights. 

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