In this inspiring episode of Hustle & Flowchart, host Joe Fier sits down with Greg Reid—bestselling author, founder of Secret Knock, and a powerhouse of action and resilience. Greg shares his incredible journey from working closely with the Napoleon Hill Foundation to using cutting-edge AI technology to aid his son’s recovery from a devastating brain injury. The conversation is packed with insights on perseverance, purposeful action, entrepreneurship, and the real secrets behind getting things done—plus a surprise appearance from Greg’s son, Cole, who shares his powerful recovery mantra.

Topics Discussed

• Greg Reid’s origin story and early entrepreneurial lessons
• The “action” in the Law of Attraction: why execution trumps ideas
• The turning point: learning to say “no” and focus on projects he can finish
• Harnessing strengths and collaborating with others—how Greg writes books despite dyslexia
• Behind the scenes with the Napoleon Hill Foundation and what makes Think and Grow Rich timeless
• Vital lessons from high achievers: from the founder of Make-A-Wish to billionaires in unlikely industries
• Why successful people seek counsel, not opinions—and how that changes everything
• Practical tips for opening doors and connecting with high-level mentors and joint venture partners
• How to structure effective asks that get responses from busy, successful people
• Real stories behind building movies, books, and successful businesses—and the importance of being specific
• Using AI to create a “digital twin” to guide a loved one through recovery: a personal account of hope and technology
• The power of mantra, mindset, and community in overcoming life’s toughest challenges

Resources Mentioned

• Joint Venture Publishing
• Napoleon Hill Foundation
• Secret Knock Event
• Greg S. Reid Instagram

Connect with Us

• Website: Hustle & Flowchart Podcast
• AI Build Team: aibuildteam.ai
• Instagram: @hustleandflowchart
• YouTube Channel: Subscribe Here
• Contact: For bespoke AI clone inquiries, email sales@aibuildteam.ai or schedule a call via their site.

If you enjoyed this episode, don’t miss out on future masterclasses in entrepreneurship and life! Hit subscribe wherever you’re listening right now, leave us a review, and share this episode with someone who needs a dose of inspiration and action. The hustle never stops—stay connected and keep learning with us at Hustle & Flowchart!

What would you do if your son or daughter was given no chance to recover

from a devastating brain injury?

Greg Reed, bestselling author and founder of Secret Knock, didn't wait for Hope.

He actually took massive action, which you'll find in this.

Podcast.

This is what this guy does.

So after Greg, he was actually handpicked by the Napoleon Hill Foundation and he

did a whole bunch of cool stuff with that we'll talk about, but he also has used

AI to bring his son back from a coma.

Greg's story is a total masterclass when it comes to perseverance,

purpose and just doing the impossible.

His story's awesome.

Let's dive into it.

And we also have a special guest at the very end as well.

All right.

Enjoy.

All right, Greg, how you doing?

My friend, fellow San Diego.

It's great to have you.

West Coast.

Oh, you know it

That's right.

Yeah.

We, we, we, we know the area quite well.

Born and raised.

That's right.

Why would you move?

Oh man.

Well you are a such super fascinating guy and you know, we got connected

through a mutual buddy, Scott Duffy.

Scott Duffy's been uh, featured on this podcast.

Now finally, he's also my business partner and I'm sure he

is partnered with you on stuff.

I don't even know.

Um, how'd you meet Scott?

I'm just curious 'cause he was probably the episode right before this.

So people are kind of familiar with Scott

Yeah, it was, I think it was an online chat room, IPE,

puppies or something like that.

I don't know.

It sounds

Now we, we go back, uh, 20 years.

I mean, we've been friends since, uh, you know, quite, quite a while before I even

started working with the Nap Point Hill Foundation and doing all these books.

So it's, it's, it's been, it's been a really great journey.

Awesome.

Yeah.

No, and, and he's a, he's a fire starter, like you, and just, I think

the thing that I've, I've realized about studying you, learning about you,

and just the quick interactions is.

You know, tons of ideas.

You're a fast activator, but you actually get stuff done.

You do the thing, you don't kind of hold back.

Pontificate.

Is that something that's always been, or

is that like a learned trait?

well, I believe it's the action and the law of attraction.

You know, that makes our dreams reality.

Think it feel, get off your backside.

And take action and go do it.

I also gotta be very careful because people come to me to put their crap on

me because they know it'll get done.

And I realized early on I became a receptacle of other

people's unfinished business.

And I stopped doing that about, uh, eight years ago, just recently.

And it was really interesting.

I couldn't understand why everyone kept coming to me, but the realities

are I would finish the projects and now I've got a new rule.

I only say yes to something that I know and I promise that I will complete.

Without question.

What made the shift?

I'm curious about that.

And like you said, now you're making, you're saying yes to

things that you could finish.

So I'm, I'm curious, how do you define a project that is finishable in your

Well, yeah, it's a knowing, not hope, not wish, not believe, but when

I know that I can knock that out.

I'll say Yes.

And so I'm very particular of what I give my attention to because

there's so much chatter out there.

Uh, and especially in our sphere of influence that's very connected.

Everyone has great ideas and concepts and you know, but the realities

are, if it pulls me away from mine, then I gotta learn to say no,

unless again, it serves a higher.

That's good.

What, what, what was the, the thing though, like, were you, was there just

like a breaking point where you just like, oh my God, I can't do this anymore?

You were just tired of old patterns

yeah, I also realized, realize that I had spent a lot of my life in my.

My professional career is serving so many other people, which

is admirable and it's great.

So I'm gonna be very clear.

On the same note, I realized that I didn't have a chance to focus on my own success.

So for example, I worked for 10 years on a project creating a major motion

picture for a good buddy of mine and, and he was the founder of Make-A-Wish

and I wanted to grant his wish.

So between all the different things we did and the trials and tribulations

of making a film and promoting, you know, that was 10 years of my life

dedicated to someone else's dream.

And then I worked with Napoleon Health Foundation, you know, think

and Grow Rich, an amazing thing.

Again, it was 12 years of my life dedicated towards putting

a spotlight on other people.

Well, that's 20 years lined up where if I was focusing on my own mission and

dream, I realized I could probably have been further down the field with certain.

Activities.

So I'm very cautious, uh, now of what it is that I send my attention to.

And again, I really am grateful for what I did.

I just wanna be very clear.

I also realize that, you know, I'm gonna be very careful now of

what I, uh, you know, dedicate my life and attention towards.

I think that's like the plight of the entrepreneur and I don't know.

I'm curious of your thoughts that we, we see how to solve problems.

We're just natural problem solvers.

A lot of us are so fast activators, right?

So we can like, oh, I can see how to do this.

Let's go, let's say yes and figure it out.

Um, do you, do you find a lot of people are in that kind of mode

Yeah, and I think you and I are pretty good, and Scott is where we don't have

to take on their stuff so we can still say, Hey, real quick, have you thought

about doing this, this, and this?

One of the cool things about myself, I'm dyslexic.

Can't spell read, write for Crap, but I've been published and done all

these crazy books and it a hundred fifty seven forty five languages.

Look, check this out.

Sorry, I down Sold you.

Alright.

Pretty crazy.

yeah.

But, so what happens with dyslexia and with, you know, a DD, is that I can

see the end and then reverse engineer.

So now I've honed the craft where I can sit someone down and say,

well, here's their goal, ba and then give 'em the blueprint.

But what's important is I don't have to follow the blueprint.

So how do you get it from idea to paper?

Like, I know it's a big old process, but like, I gotta close the loop

because I'm sure some people, someone's asking like, how the heck

does this guy write 156 books, all the languages and not be able to write or

Well, first of all, Joe, it's 157

sorry.

of insulted by that extra one.

No, I So it's so funny.

So the whole idea is you work your strengths and you align

or your higher weaknesses.

So I'm full of crap.

I'm a good talker.

But I can't write.

So I have these ghost riders and I'll sit there and say, I wanna write a book.

A boy you know, wants a bike.

He gets off his back, he Moses neighbor's yards, he makes money, collects it all,

and buys a bike and they return it.

To me.

It was a glorious Sunday afternoon.

A young, bright dead lad caught the entrepreneurial dream as he went outside.

So I worked my strengths, they work their strengths, and together we've

impacted the lives of millions.

I love it.

I love it, man.

And, and I know you have a, a publishing house as well, right?

A whole company that basically does this for other offers.

Briefly just tell me on that.

I want to go back to some of these other points, but I figured since

we're on this vein, tell me about this publishing company you have.

'cause now you've like scaled, that seems like your superpowers and others.

Exactly all the people that helped me 'cause I suck at certain things and they

excel and they, not only that, they won me all these frigging awards and crazy stuff.

Well, imagine if you could have direct access to those people.

And so I started publishing company.

Since I'm not writing books myself anymore, you can now hire all the

same people that have helped me and my friends directly to the source

and I'm not talking about some one.

Awesome.

These are world-class, all award-winning top of the food chain people, and you

get a jump to the front of the line.

I mean, you're, yeah, you're helping 'em with what?

The ghost riding all the way, clarifying ideas, but also just actually making

'em best seller, seller status,

From, from someone sitting there going, I got an idea to them having a bestselling

book in their hand, we do it all for them.

Nuts the bolts.

And what's really nice is we teach 'em the blueprint so then

they could do it themselves.

So what's really amazing for me is that the next book, you can do it

all in, duplicate it, just by follow the exact same successful actions.

How do people, how do people find this publishing company?

Just

Uh, yeah, we're called, anyway, we made it so simple.

Joint Venture Publishing.

That's it.

Joint venture

publishing.

I'm all about joint ventures.

I know you are too.

So that's, and books are like the open door, right?

It's like boom, you know?

Immediately you start, you're in the conversation and

Yeah.

And, and by the way, there's no money in books, but there's a boatload

of money from being in books.

Uh, I'm gonna give you an example.

There's only three reasons you should ever write one.

One is for ego legacy to leave your story behind.

Two is for leverage to open up more doors of opportunity to sell more real estate.

And three is to become a leader in your chosen field of endeavor.

And it's important to know why you start before you start.

It's like saying, I wanna be an actor.

Well, Broadway TV movies, they're same industry, but three different directions.

And it's the same thing in books.

So it's important to know where you're gonna go before you begin.

I like it.

I'm gonna somehow try to tie this back and we'll put all, everything in the

show notes too, you know, linked to the joint venture publishing, all that stuff.

And anything else we mentioned, um, Hollywood.

'cause you, you obviously now have, you've dabbled what you said 10

years in, uh, it was Wishman, right?

Was

Yeah.

Yeah.

Well now I've been my IMDB, believe it or not.

I've got 21 awards and done some pretty good stuff doing these new movie shorts.

I've kind of mastered the system and I'll, I'll tell you the secret of this one.

'cause.

Like we do this event called Secret Knock.

And the whole idea is your secrets.

Tell us you're just cut to the chase.

I don't need 90 minutes, just gimme your thing.

And I asked the guy who started, um, a channel, what is that called?

Um, Showtime TV Jewels.

And I said, what is the secret to Hollywood?

I go, I'm getting nowhere.

Everyone says, yes, but I'm getting nowhere.

And here's his answer.

He says, in Hollywood, A yes means no.

A no means no a maybe is all you're looking for.

And I go, what do you mean?

He says, when someone goes, yeah baby, we're gonna make you a star.

That's their way of telling you no A no is a no.

But when they go, Hey, that's a good idea.

Let's sit down with the figurehead at a studio and see if we,

that's all you're looking for.

So every time I go to Hollywood and they say, yeah baby,

we're gonna give you 16 mil.

As soon as I heard that, I knew that was a no, but I actually believed it.

'cause where I grew up.

When someone says yes, it is a yes.

But in Hollywood it's the opposite.

A yes is a no.

A no is a no, and maybe is all you're looking for.

How do you get a maybe Greg?

Great question.

Surround yourself with people that are getting the results

that we want for ourselves.

For example, when I wanted to do this movie, I didn't go to other

friends that have never done movies.

What I did is, is who started networks?

Who's won an Oscar?

Who's won the thing?

And the most successful people, or the most available, if you reach out with

specificity, and I know I don't say that, right, 'cause I'm dyslexic, but being

specific and it works like this, if I wanna get to an Oscar winner, I say.

I'm asking for 12.5 minutes of your time.

I'll cover all my own constant expense to come see you from the time

I open the door till I leave will be 12 and a half minutes exactly.

I'll start a stopwatch to ask you one question, X, Y, z, the chance of them

coming from their office of the break room for that 12 and a half minutes.

Becomes finite.

It's so easy for them to do, but unfortunately most people do it wrong.

They say, I wanna pick your brain.

I wanna take you to lunch.

I wanna buy you.

No one wants to go hang out with you, but when you make it finite like that,

it makes it easy for them to say yes.

That's such a good lesson for anybody to, like, if you're doing, looking for

joint ventures, I mean, there a lot of entrepreneurs listening to this right now.

It's like, how do you open doors to a may, maybe a massive joint venture

partner or publisher or whoever that you're looking to get in front of.

Well be specific

and it was interesting.

It's like if I do a speaking engagement and I come off and there's

a thousand people, they're lined up.

They want autographs, pictures, they wanna sign books and they say the

nicest thing, how can I work with you?

How can be of contribution?

How can it be of service?

I don't got 30 minutes for a resume.

Compare that to someone.

Walks up and said, dude, love your little talk right there.

I took some video.

I make 'em for people for internet.

I created a really cool version.

Let me send it to you if you like it.

Maybe we'll use me.

Eight seconds.

I know who you are, what you do.

You got my cell phone, and where in contact that's a difference

between success and setback.

that's good, man.

So, so much.

You can run with that and, and take, take and apply it.

I, I wanna go back now because you, you spent all this time, these years doing

film, doing, uh, working with Napoleon Hill, which I want to get into as well.

you know what I'm gonna, I'm gonna pause what I'm about to ask and actually

ask about Napoleon Hill first so we can lay a little bit more ground.

Tell me about how the heck that happened.

Because I mean, think and grow rich.

That's like every entrepreneur.

Maybe investors should ever have that and reread that, you know, yearly, let's say.

But yeah.

How did that story come to be

Yeah, that's the bible of personal development.

I mean, that's the, the Holy Grail, right?

And the Point Hill, when he was a young guy, he was like 20 something years old.

He was a magazine reporter and gave access to the richest dude.

His name was Andrew Carnegie, and at the end of the interview,

Carnegie says, here's an offer.

Work for me for free for 20 years, and I'll send you on a mission to meet my

friends and write the first ever formula for success when Nap Point Hill said yes.

Carnegie pulled out a stopwatch and gave his guests 60 seconds to

make up his mind to work for free, and when he agreed to it, there

was 31 seconds left on the clock.

He made a major life changing decision in 29 seconds, but what's cool is that

Carnegie made the same offer to 250 men.

Before Napoleon Hill, he was the only person to say yes.

Most people don't take action when a golden opportunity comes their way.

They have something called the bad case of the once eyes.

It means I'll take action once I get the kids out, once I get the big break.

And it's the people that take that action like we talked about

when we began this conversation.

They're the ones that we tell the stories about.

Fast forward a hundred years later, the Napoleon Hill Foundation

that bears his name and family.

Gave me a same letter of introduction like Carnegie gave to Hill, but I did

it a hundred years later and it was a Willy Wonka ticket to meet anyone.

And from there we wrote the Think and Grower at series where Sharon

Lecter and I just kind of blew it up.

We wrote three feet from gold and then all of a sudden, Bob Proctor

and I wrote Thoughts or Things, stick Stickability, outwitting the Devil.

Sharon did.

We did thoughts.

I mean, it just, all these amazing things came to be because we said yes.

Wow.

What, so, I mean, so you went on that Willy Wonka, oh, well,

you had the ticket at least.

Um, what are some standout lessons from some of the interviews or these, these

in, you know, these, uh, interactions you had with people on your journey?

Yeah, stickability, you know, first there's a dream, then there's a

challenge, and then there's victory.

Most people quit in the challenging times, and it's the few and far

between people that persevere.

They're the ones that we tell the story about, but the greatest

one is successful people seek.

Counsel and failures listen to opinion.

What's the difference?

Opinions based on ignorance, lack of knowledge or inexperience like all

your family, friends at the barbecue, who's never done what you wanna do.

Counsel's based on wisdom, knowledge, mentorship.

If I go to a family friend and say, I'm gonna become an international bestselling

author, my uncle's gonna try to talk me outta that to protect me and keep me safe.

'cause he knows I'm dyslexic and he is never written a bestselling book.

If I go to Mark Victor Hansen, who wrote Chicken Soup for the

Soul and sold the billion copies, he's gonna say, Greg, sit down.

Here's what you need to know and give you a counsel Based on

wisdom, knowledge, mentorship.

If we would spend our activity only seeking counsel and ignoring

people's opinion, that's the exact moment your life would change.

That's so true.

And, and taking action.

So like that, that bit right there, you know, being the, the motivat.

I want you to break that down even more because you just told the

story about Napoleon Hill, you know, meeting, uh, Carnegie and 29 seconds.

He, he made that decision.

I'm going all in, I'm doing this.

So I guess, what are some.

I don't know.

Frameworks is, but you know, there's mental models that you use when

it comes to actually taking action and momentum, making sure you're

doing it in the right direction

Yeah, well, I surround myself with people that I have respect for and

not people I have influence over.

Mm. I see.

Surround yourself with people you have respect for and not

people you have influence.

And here's the big one.

Never allow another person or yourself to talk you out of what you know to be true.

Listen, when I did my first book, I was turned down by 268.

Publishers, agents and printers.

Uh, the 269th one said, we'll do your book.

Just change the title.

Beginning, middle, it sucked.

It was like, dog boat, beaver car.

It made no sense.

So I got a ghost writer.

They recrafted it, and one quote from that book was shared 37 million times.

It's about goal setting, and you probably seen it on coffee mugs and t-shirts.

It says, A dream written down with a date becomes a goal.

A goal broken into steps, becomes a plan, and a plan backed by

action makes your dreams come true.

Famous quote shared 37 million times from a book turned down.

And what's funny is I happen to be home when we're doing this, but check this out.

I pulled this out and this right here are all my rejection.

There they are.

These are all the people telling me every reason why

I'll never be an author.

It's so good, man.

It's so good.

I knew you had those, but I wanted to see 'em.

I was hoping they were right next to

I, and also we're here.

I'm gonna, I'm gonna show you something that I've never been.

You'll be the first podcast

Ooh.

All right.

All.

through Napoleon Hill Foundation, you know, I went through their

archives, basically, the stewardship.

But check this out.

We found these checks.

These were written by Napoleon Hill to Napoleon Hill on Napoleon Hill thing,

paying himself back for the promotion of a book called Think and Grow Rich.

Yeah.

How much?

How much is on that check?

I can't quite read the number on there.

Uh, $135 and 9 cents, and it's for the radio and television appearances

for him to go back and do it.

Isn't that

so cool, man.

Awesome stuff that reminds me of, uh, what is it, the Success Principles

book, and I'm sure he got it from there.

It was Jim Carrey wrote a check to himself.

I'm sure you know the story, you know, before he hit it big and I

think it was a million dollar check or something like that, and he was

finally, you know, he, he made it.

I, I remember I wrote it be after that, right when I started, I

wrote myself a check as well.

Actually forget what the number was.

I was able to cash it.

Maybe I should have gotten bigger, but either way,

that's great.

Yeah.

The whole idea is first there's a dream, then there's a challenge,

and then there's victory.

If we can persevere through the challenging times, that's all it.

Difference between you and your family and friends.

That's it.

It's not rocket science.

Everyone thinks it's some difficult thing.

Every billionaire, every rocket scientist I've met aren't rocket

scientist and they're just regular people and they saw a vision.

It's a guy who invented the sport or the cardboard king of Wisconsin.

It's usually not the sexy glamor businesses that you see.

It's the people that saw something.

They took action where no one else saw it before and they.

Actually capitalized on it.

True.

Kathy found her a Chick-fil-A.

He made me my first chick sandwich I ever had, and he said

to me, he goes, if you wanna be successful, stop planning so much.

Stop overthinking.

And I go, what do you mean?

He goes, well, you had a lot of plans last year.

How did that work out for you?

He says, you'll hit a goal, but I guarantee it won't go as you expect.

He says, look for and capitalize on unexpected opportunity.

And I said, what do you mean?

He says, well, if I'm on the sofa and I wanna get to the end

of the street, get off your.

But and move towards the goal.

He goes, but a planner, they plan every step and they strategize.

But if a sprinkler comes on, it goes against plan.

They run back home.

He goes, that's what majority of people do.

He goes, I look for opportunity.

Did a kid leave a skateboarder or a bicycle out that I can make my journey

short, you know, a journey short.

If I get Ru real lucky, I'll wave down a neighbor driving by and hitch a ride.

He goes, either way, I'll get to my goal.

I'm just not so caught up in exactly how it has to happen.

That's awesome because Chick-fil-A, you look at it and you're like, man,

this is a fine tuned machine right here when you go through the process and

you know everything's, you know, right.

In order.

But it didn't start that way.

Right.

It started messy, I'm sure,

It did.

It started with th a three person.

Stools at a place called The Dwarf and he started doing this business

and his son when Dan took it over and just really took it and blew it up

and, you know, grew it the way it is.

Uh, it was a true family affair, but it was really nice again, is that where could

we be in our own business, that we stop over planning and analyzing every damn

thing and we just took action towards it.

that reminds me of, uh, you know, when I was chatting with Scott, I

think it was Bob Proctor, if I'm not wrong, he was the one that basically

had you or I could be getting wrong.

Uh, the name, I gotta look at my notes, but, well, you worked with, uh, uh, early,

I know it was what Charlie Terminus Jones.

Was, uh, early.

That's what Scott was telling me.

He, he helped me with a little bit my fact finding.

Um, but basically what you worked with Brian Trace, or, you know, in the era,

Brian Tracy, Jim Rohn, um, Zig Ziglar, but you were sent on missions, right?

Until like to report back what you're, what you're doing and most people just

would never actually show progress, right?

That, and the way you honor your mentors is to actually follow

through and then show them what you did and then ask for more guidance.

When I wanted to be a speaker, there's this guy named Les

Brown, and I went to him.

I said, Les, I go, I wanna be a speaker like you.

Give me one nugget, one thing I could do.

He did.

I found him a month later, I said, Mr. Brown, I met you a month ago.

I asked for a nugget, you gave it to me.

Here's my results.

What should I do next, sir? First of all, he's shocked that someone did it.

But more importantly, the chance of him giving me the second

nugget goes up a million percent.

Right?

And here's what he taught me.

I'm gonna give it to you real quick.

He says, when you're on stage, the first thing you could tell is a

senior person from not is by the way they hold their microphone.

And I said, what do you mean?

He goes, most new people, they hold it like a rap star and they put

it like this and they talk to you.

He goes, first of all, you're blocking yourself from the audience.

He goes, not me.

What I do is I hold it at the very end.

I extend it so people can still hear me, but I connect with

my people doing it this way.

So simple little thing.

But as soon as I started doing it.

I said, what's my next?

And he gave me the next and the next and the next.

And here we are today.

In fact, it's so funny when, uh, I got a chance to speak at the, uh,

you know, Pentagon, I got a chance to speak at the United Nations

as general assembly floor for the Novus Summit, all this crazy stuff.

And every time I go on stage, this big thing, as I keep

thinking, hold it at the end,

You're like, come on man.

It's so simple.

Just

hold it at the end.

I mean, that's good.

And hold it close enough to your face.

Don't be like one of those guys that are way out there either,

but yeah, I love that man.

Um.

Before.

Yeah, because I wanna get into AI and, and kind of some of the things

that, that you've done there.

But, you know, going back to what you said really early, and I, I forget exactly

what you said, but it was basically you spent, you know, more than a, a couple

decades working with other people.

You had Napoleon Hill, um, you did the film stuff for a decade and obviously

a whole bunch of other things.

Do you feel like you would be where you're at now or like.

Did you, obviously it helped you get to where you're at, but I'm just curious,

you know, because you mentioned something about working on yourself, you know,

instead of working with all these other people, I guess I just wanted

And there's, there's no crystal ball, you know?

So half of me says, imagine if I spent this much, how organized I

am, 20 years building my business.

Uh, compared to someone else's business, logic would tell you you'd be more ahead.

On the same note, I wouldn't have switched it for anything.

I mean, they, they honored to have done those things that were the

greatest blessings of my life, and so I would never, uh, exchange 'em.

So, for example, so I, there's zero regret, there's only

appreciation, love, gratitude, and you know, those amazing feelings.

That's how I feel associated with it.

Yet on the same note, to answer your question, yeah, I think I would've been

further along in certain other aspects.

and that's pretty much what I was kind of hoping you would say, because there's

so many entrepreneurs, including myself, who've partnered up with people or

seen an opportunity with a company or whoever, expert, you know, and you're

just like, I can give a lot of value here.

I'm gonna learn a lot in the same time, but also it's gonna open up

doors that I maybe didn't have before.

Right.

Do more than you get paid for and then eventually get paid for more than you do.

And it's not, again, technical stuff.

You don't always, we keep talking about how keep it that simple.

One of my favorite guys is this billionaire dude named Brian.

He made it in dirt.

I go, how'd you make a billion dollars in dirt?

He goes, that's easy.

He goes, all I do is find a town that's growing 25% a year.

Go on Google Maps, you can see it.

I go, what?

He goes, yeah.

He goes, I look for Broadway Main Street.

I draw a line out eight miles.

I buy the dirt.

I go, okay.

He goes, I rent the dirt to farmers.

They paid the lease so it's free land and I get vegetables for years and as the

town grows at 25%, which is historically has done, eventually ends up on my plot.

And since I'm on Broadway Main Street, I resell it to big

box stores, 800 times what?

I paid billion dollars

That's freaking genius.

And it's, it could still be done.

Just, just start looking at the map.

I'm doing one right now and it's so wild how this is.

So simple.

Everyone, every is that thing.

It's funny 'cause Scott introduced me to this guy, um, the Steiner Sports.

I dunno if you've ever seen the sports memorabilia stuff with the

signed jersey, stuff like that.

I, same thing.

I go, how'd you make all your money?

He goes, dirt.

I go, what?

And everyone's saying, the dirt.

And he goes, yeah.

He goes, if I had a pair of shoes from Derek Jeter, I could sell

'em for two grand, but if he autographed them, there were four.

He goes, but there was dirt on the shoes.

20 grand.

Ah, that gives me hope.

I have, I have all of that for Tony Gwen.

I have his gloves and they're dirty, they're taped and they're

signed.

I track, I tracked them down.

I swear he gave 'em to me.

that's gold right there.

That is

gold.

have yet to frame it and put it on the wall right next to me.

I really should do that.

being a San Diego native, I mean, that is like, that's a holy grail for a San Agans.

I figured you would appreciate that.

Yeah.

I was hoping that you liked the pods.

3000 hits.

He was a legend.

Good human being.

His son's amazing.

Just great family.

Just, yeah, all we have is positive stuff

that's right.

Tony Gwen, one of the cool things about him is that he

understood the power of singles.

And a lot as entrepreneurs, we miss this.

Everyone's swinging for these crazy shots, these home runs, but Tony Gwen says, no.

He goes, I put my shoulders same way.

No matter what.

He goes, I can strike out, I can hit a home run by ax.

He goes, but I'm going to get on base.

And he goes, and he focused on this.

And as entrepreneurs, unfortunately most of 'em are just swinging

for the fences and wondering they're why they're striking out.

And I think it's pretty cool as an entrepreneur to sell tickets or your

bread and butter hit your singles while once in a while you're swinging away.

But we can't make that our primary focus.

and that's that momentum, right?

That constant action.

You're always moving forward or at least trying something new.

You're getting that single,

Yeah.

O okay.

And I know we're getting ready to wrap up.

I may tell you one last story about Truit, Kathy.

I got so many stories about other people, but this is a, such a good one.

I was in his office, uh, is Atlanta, Georgia, and it's hard to explain the.

Prestige of this building.

IJI just imagine.

It's just incredible.

And he has this office on the top floor and panoramic glass, stunning.

And there's a picture Thumbtack to the thing.

It was like a poster like Hello Kitty.

And it was a mountain climber.

It was like, what?

I go, you have billions of dollars and stuff, and it's a Thumbtack.

This doesn't go together.

And he says, this is how I've lived my life and ran my business,

and this is why we're successful.

Ooh,

And I said, all right, I wanna hear it.

And he goes, you see that mountain climber?

I go, yeah.

And he goes, that's what I did as an entrepreneur, where most people miss it.

And I go, explain.

He goes, most people as an entrepreneur, they see the top of

the mountain, the quest, and he goes, all they wanna do is summit.

So they get their momentum up.

We all got the same thing.

We're filled with hype and excitement, and we run off that thing.

But as soon as we get to a certain thing, we skip.

We fall and we go all the way to the bottom.

These are the people that fail, go bankrupt and quit their business.

He goes, not me.

He goes, I'm that mountain climber.

And he pointed to a guy and he was, dang it off the side.

And I says, why is that?

And he says, you know what he does is he goes up about 10, 20 feet and

he takes a little carabiner and he ties himself off to the mountain.

Then he climbs up another 20 feet.

He says, eventually when they have their mistake, he goes, all entrepreneurs do.

I only go down 10 feet and he goes, that way I can regain my

stability and then continue my quest.

And he goes, that is the way I've run my business.

And that's why we're here today.

Dang.

That's a damn good analogy.

Awesome.

So I've never heard that one.

That's great, man.

Ah, okay.

I wanna wrap this up on, I think something that I'm, I'm thinking

it's pretty damn close to your heart, is using technology and ai, but

how it applies to your family and.

If you're open to, I don't know how much you know, you want to share here, you

know, with, um, basically the use of some really cool technology and your son,

So a year ago my son was in a catastrophic motorcycle accident.

Basically, he was going the speed limit in the bike lane, wearing his gear.

The whole bed of car pulled in front of him.

A true, pure accident, but he ended up, uh, having the most severe

brain injury that a human can have.

There's nothing higher.

Um, and what happened is that.

They said he'd more than likely never speak again.

Uh, and he'd be in a vegetative state, and we didn't want that as

our prognosis, but it was really bad.

I mean, I'm not gonna AFib you.

There was 20, 30 rips in his brain, in his brainstem.

It was impossible mathematically, like a bumblebee for him to talk

or walk or anything of this nature.

But we said, we're gonna throw the kitchen sink at 'em.

So what we did is we did every modality from all the connections set.

I made it on this quest, and this is where you don't know what is

set for you, because I'm gonna backtrack in this in full circle.

I believe if I did not go on the quest with Napoleon Hill Foundation, I would

not have met the amazing people that open up the doors of opportunity for my son.

They have the great success that he has today and all of his

achievements and him coming back.

And what we did is one thing that was spectacular while he was in his coma,

while he was in his vegetative state, we used the AI tools where he's an actor.

I took all of his audition tapes, we made a twin clone of him, and then I

trained the clone to speak to him in his own voice and walk him back to us.

While he was in his coma, he would say, Hey Colt, this is you.

You're going through a circumstance.

You are in a bike accident, you're in a hospital right now and here's

what's going on, and your body parts are firing great, but your brain

right now is, has had some challenges.

Here's what we want you to do.

We want you to focus on reconnecting, and what we did

is train it each and every day.

I would come in with these new different talks and the doctors

would come in the room and go.

Like Colonel Clink, I see nothing, and they walk out and we kept

doing and feed him this stuff.

It's been a year later and he is now a hundred percent recovered.

He's the first human.

Alive of his age group to ever recover from this.

And we believe it's all these amazing modalities.

And part of it is Delphi and the great people in the organization who did it

now, would I have ever met them if I didn't do this question to Point Hill or

they wanted me to do this for my fans?

I don't know.

So at the end of the day, I do believe in the Simba Circle of Life

moment where it all came to be.

Dude, what an awesome story.

And it's so great.

A hundred percent recovered like in a year.

That's wild.

'cause

It,

it, it, it is.

Well, hey Cole, I keep hearing something down there.

It's either ghosts or something like that, so I use that out

there now doing whatever.

it'd

be cool to see it, but it's all

I know.

Well, I just wanna make sure he is not out there going through my wallet.

You know how these

kids are.

So

Yeah.

Yeah.

he, he is.

So, he's now a typical 13-year-old kid having fun, jamming music.

And it was so funny how he used Words against You.

So the other day he was doing something, he was playing this

rap music sold out, and I came in like, you old man, turn this down.

And he goes, dad, there was a time not too long ago, you would've given anything

for me to be able to listen to this music.

Ah, he's gonna hold that again.

Smart kid, man.

That's good.

right.

Well, I wanna say thank you for having me on.

Any time you wanna do it again in the future.

Thanks for also coming out to our event, uh, next week.

We're fired up to have you with us.

Thank you.

Appreciate it.

And you know what, before you bolt out Greg, how can people follow along, learn

about some of these events and cool stuff?

Yeah, just go on Instagram, Greg s Reed, it's the easiest way.

'cause that's how we're all connected in a short attention span now.

Uh, and more importantly, if you reach out to me and send a dm, it all goes

to me, no filter, no assistance, and I promise to respond to everybody.

You the man.

Greg, I appreciate you.

Hey Cole, come up here real quick.

I knew I heard him down there

I'm not a ghost.

So, so listen to this one.

So this is him again.

Remember a year ago he was pretty messed up.

Hey Cole.

Ah, isn't that pretty

It's all is awesome man.

saying.

How has the recovery been?

It's been great, man.

It's,

You still talking to yourself too with the ai?

nah, yeah, I mean, listen to it.

Yeah, that it's so funny.

I gotta plug him back in there.

So when you come to to Prosperity Camp, make sure you bring

a copy so he can can, yeah.

Remember he was in a, he was in a coma, dude.

He doesn't know what the heck he

I know.

Good for you, man.

You're strong as heck, so it's cool to see.

You Got a cool dad,

Thank you, man.

Okay, we're gonna end with this one.

He you, before the accident, he used to do this mantra.

Every night before he goes to bed, he'd say, positive messages.

We believe what you put into your consciousness.

Subconscious mind determines who you are.

What's your mantra?

A mantra is.

My name is Cole.

I'm powerful.

I'm brave.

I'm wise, I'm worthy.

I'm successful.

I help people.

My name is Cole.

Get outta here.

You're bugging me.

All right, so that's it.

I'll see you in a bit.

Thanks guys.

Have a good one.