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From MIT to Pet Food - The Journey of Renaldo Webb and PetPlate
Episode 1012th April 2023 • The Pet Industry Podcast • BSM Partners
00:00:00 00:17:27

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In this episode, Dr. Megan Sprinkle, producer Whitney Russell, and Dr. Renee Streeter interview Renaldo Webb.  Renaldo is the founder of the popular PetPlate.  In this episode, they discuss how Renaldo discovered his passion for creating human-grade pet food, how he uses his MIT experience to help build a better company and experience for his customers, and his thoughts about African-American business owners in the Pet Industry.

About Renaldo Webb:

Renaldo Webb is the founder of PetPlate, with a mission to make better food for dogs so that they can live longer, healthier, and happier lives with their families. He founded the company in 2016 with a unique model of providing healthy pet food direct to consumers. It is frozen food formulated in collaboration with a Board Certified Veterinary Nutritionist®, Dr. Renee Streeter. He graduated from the Massachusetts Institute of Technology with a bachelor’s degree in physics. Before starting his pet food brand, he worked as a consultant for Catterton and McKinsey.

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About BSM Partners: 

BSM Partners is a multidisciplinary team of PhDs, board-certified veterinarians, and nutritionists offering 400+ years of cumulative technical experience, supporting the development of thousands of products per year. From R&D to replenishment, we have you covered. 

BSM Partners offers a wide range of services including research, product innovation, FSQAR, nutrition services, veterinary services, transformation, operations support, consumer strategy, and engineering. Learn more at

Show Notes:

(01:12)  How the Family Pet Lead to a Thriving Business

(02:35)  How Renaldo’s MIT Experience Has Helped Grow PetPlate

(04:39)  Teamwork Makes the Dreamwork

(06:45)  From Shark Tank Failure to Massive Success

(09:35)  Why Working with Customers During Testing is Critical

(12:44)  Everyone’s Responsibility to Make the Industry Better

(13:20)  Renaldo’s take on African American Business’ in the Pet Industry

(14:50)  How PetPlate Shattered Human-Grade Dog-Food Myths

(15:40)  Where PetPlate is Today

(16:08)  Renaldo’s Advice for Young People Coming into the Pet Industry 




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