If you are a small business owner that’s serious about scaling your business, this episode is for you, because capturing people at different points in their customer journey is what it's all about.
So, today, we are going to talk about what the marketing funnel is and how bottom of the funnel SEO can be beneficial to your business, especially as this new era of search is upon us with Google's new generative AI Search Engine Experience.
Tune in to discover how you can get more people to buy from you, whether you have a product-based or service-based business.
In this episode:
Why the marketing funnel matters to your business and bottom line
What the marketing funnel is
How to create bottom of the funnel content rooted in SEO
Don’t get stuck only creating top and middle of the funnel content
Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.