What if you could see exactly what a $1.7 million LBM sales month actually looks like—down to every call, email, text, mile driven, and customer interaction?

Most sales professionals only see the lag measures—revenue, orders, compliments from customers. But the real drivers of elite performance—the daily behaviors, communication rhythms, and strategic decisions—stay hidden.

If you’ve ever wondered:

1. Am I focusing on the right accounts?
2. Should I prospect more or go deeper?
3. How much communication is too much?
4. When should I get in the truck—and when should I stay put?

This episode gives you something almost no sales rep gets: a 30-day inside look at the exact behaviors of a top-performing LBM sales hunter.

In this episode you will:

1. Discover the five measurable patterns that drove a $1.7M month—including communication strategy, account concentration, and referral momentum.
2. Learn how focusing on just 17 accounts created deeper wallet share, stronger loyalty, and zero race-to-the-bottom pricing.
3. Understand how elite responsiveness and operational alignment build long-term trust that competitors can’t undercut.

Press play to see what elite LBM sales performance actually looks like—and walk away with behaviors you can apply immediately to close more profitable deals.

Register HERE to receive the complete Tagging a Shark case study when it publishes in March 2026.

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at info@bradleyhartmanandco.com or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can't close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline—even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.