Functional nutrition has become a huge focus for consumers and organisations alike, and food and drinks companies can have great results by looking at how to respond to this new and growing interest in the market.

Sodexo's Global Marketing Vice President, Libby Escolme, shares her views on this on the Shiny New Object Podcast, as well as some more of her top advertising and marketing tips.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net