In 2015, ABC cancelled the supernatural crime-drama, Forever, but not before scheduling the show into oblivion.

The network showed little support for the show from the very start, placing the Ioan Gruffudd led drama into a Tuesday at 10pm time slot, a historically tough time slot for ABC at the time. They then went on to start airing the back half of the first (and only) season on a very erratic schedule, never airing more than two episodes consecutively. All this, plus a genuine lack of purposeful marketing support, meant that ABC had doomed their own program to failure, and proved they only saw Forever as schedule filler, an absolute shame given its quality and scope.

Note: the show's low initial broadcast ratings were somewhat overcome by strong delayed viewership numbers, but that delayed-viewing-performance was also ignored by the network.

Sources:

1. https://www.cancelledscifi.com/2024/05/31/why-was-forever-cancelled-and-can-it-be-revived/

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