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The Target Operating Model Approach to Building AI Agent Teams with Paperclip
Episode 3521st April 2026 • Lone Wolf Unleashed - avoid exhaustion, reclaim your time using tools, systems and AI • Mike Fox
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Most AI agent content is hype. This isn’t.

I’m Mike, host of Lone Wolf Unleashed.

This week I walk you through how I implemented my first AI agent team using Paperclip — an open-source multi-agent platform — and more importantly, the methodical approach that made the result controllable rather than chaotic.

The short version: I started with a target operating model in Obsidian, not with the tool.

People, process, technology, on a page.

I handed the architecture to Claude, spun up a “CEO agent” in Paperclip, and let it form a team — CTO, business analyst, content writer, marketing manager, clips publisher — that now runs my content pipeline from Asana through Descript, SharePoint and into Metricool.

Architecture before automation.

Human-in-the-loop, non-negotiable.

You’re still the master of your business.

Listen to hear me walk you through it.

Chapters

00:00 First AI agent team, implemented

00:30 Why Paperclip (and going from local to cloud)

01:18 Starting with a target operating model in Obsidian

02:03 Handing the architecture to Claude

02:22 The CEO agent spawns the team

03:40 The content workflow: Asana → Descript → SharePoint → Paperclip → Metricool

05:04 Matching agents to models: Opus, Sonnet, Haiku

05:56 Routines instead of manual triggers

06:40 What took the time (spoiler: it wasn’t the agents)

07:34 Human-in-the-loop and run history

09:10 You are the master of your business

10:54 The 80/20 rule for phase-one builds

Resources: lonewolfunleashed.com/resources

Mentioned in this episode:

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Transcripts

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G'. Day. My name's Mike and you're listening to Lone Wolf Unleashed, the podcast that

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helps you take time back from your business so you can live it on your

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terms. This week I have implemented my first

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agent team to start doing stuff in my business. I'm

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super excited to walk you through how I've done that and how you can do

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that for yourself as well. So the system I've used to do this

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is in Paperclip. It is an open source piece of software.

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You can go to paperclip clip.ing, i believe it is,

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to go and check that out. I have initially installed

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it on some local servers just on my machine to

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play around with. And then once I was happy with the fact that I was

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going to be using this more often, I have deployed it onto my own cloud

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server, which is pretty cool. And I've basically

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gone and created an agent team to help with some of my content management

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things. Things like generating of

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titles and descriptions for clips and drafting of

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newsletter articles based on the transcripts of these

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podcasts.

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And I've connected them up to my different tools such as SharePoint and

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Metricool to be able to do that automatically. So how do we

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start? Well, I have a target

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operating model and I modeled this out in Obsidian. It's

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similar to if you go check out my 5PS framework,

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the second P IS profile. I've done previous episodes on that.

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You can check out the 5PS framework on my website. The

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profile basically paints a high level picture of your business,

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lists out a lot of the high level processes, the different platforms and things that

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you're using. This time around, I've done a little bit more of a technical diagram

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that actually connects up all the processes and systems to each other so, so we

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can get a sense of how things flow. And at the bottom of all those

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things is Paperclip. So things will feed into there so

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the processes can run with the agent teams. I basically

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took that, gave that to Claude to say, hey, this

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is my target operating model. Here's what Paperclip is and what it does.

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Give me an initial architecture about how this will

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work, what each agent will do, et cetera. So that's what we

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did. We took that architecture, I said,

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great, let's do up a prompt for the CEO.

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So the CEO is an agent. It's the first agent that exists in your

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Paperclip instance and the CEO is going to now

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take that prompt and it's going to start to form up the

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different teams with the different capabilities that

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can exist in there. So the prompt is basically all

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the work stream items to have that as a project. So in Paperclip, I

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went in, I created a new project which is the target operating model. I

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gave the issue to the CEO to say, hey, this is what we have

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in mind. What happened? Well, it spun up a

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CTO role, so a chief Technology Officer to help with

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the understanding of the technical side of things. There's a business

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analyst agent in there to help with some of the requirements work. And

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then from there it went, okay, based on the requirements that we're seeing

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here, we're going to need a content writer agent, we're going to need a

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marketing manager agent. We're going to. We're going to need a clips publisher agent.

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When you look at the org chart, because there is an org chart now

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of the agents and how they are linked to each other, you can see now

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the hierarchy in the org chart that that structure has come into, which

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is really cool. So then each agent can now be configured to do

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different things based on the ecosystem that we're trying to set up.

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In this case, content management. So it all begins with the

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content plan. I need to get better at content planning, but that is

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all done in my Asana. And so there's a

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connection to the Asana, right? So we can draw down whatever the

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content pipeline is that we have planned. And then there's the

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podcast that we record, just as I'm doing now, that's done in

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descript. Now, Descript has a bit of a limited API

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in terms of, like, what we can do there. But once I've finished with the

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recording of the podcast, I can then go and put the

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recording and the transcript in a specific SharePoint

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folder, and the agent will pick up that transcript and it will start to do

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stuff with it, such as understand what the SEO profile

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of the transcript will be. It will start to form up

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various different titles and descriptions of

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clips and that sort of stuff. So basically, it has helped us understand

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the types of clips that we can start to produce, where in

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the transcript, where in the original video we can go to start to take that

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content out, to be able to snip it up and to get it out. On

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social platforms, after the clip video is uploaded to a certain

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folder, another agent will come, it'll pick it up and it will push it

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into Metricool by the API and it will schedule a draft

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post, which is amazing because scheduling some of these

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posts can be very time consuming and to be able to see how it's

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working and Sitting there in the background working is very,

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very cool. What we can do is we can then refine the different

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configurations. Now, you've heard me talk before about

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how to do Claude skills. This is very, very much

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the same. So each agent can be connected to a different large

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language model or an AI tool. In this case, I'm in the

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Anthropic suite already, so I've connected it to the various different

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Claude models. The CEO has Opus, for

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example. My content writer has Sonnet. One of my agents is even able to

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operate off Haiku, which is great. Why is that important?

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It's important because, as I've discussed in a previous episode, is

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being able to manage our token costs, the cheaper models.

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If we're able to execute the task on a cheaper model, then we

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should absolutely be doing that. We don't want to drive a Ferrari to get the

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groceries. We want to use the right tool for the right job.

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So that's all set up now so we have the different skills and then we

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can set this up on a routine. So a routine is

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every so often. So at a time interval that we've set

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in, you can go and get the agent

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to then check the folder to see if there's a new transcript, and if there

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is, then do something with it. If not, then it will stop and then it

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will start again at the next interval. You don't have to initiate a

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particular workflow run. You can just let it pull away

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in the background and then to do the stuff when

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the particular signal appears, which is amazing. So

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now we've got the process, the overarching process down, the main

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activities that need to happen, what tools need to be connected.

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The thing that I learned about this is because AI

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is moving at such a speed now in terms of how it

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operates, what happened was it then had a list of things, a

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list of issues that came back to me. And issues in Paperclip are just tasks

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to review, to check, to update different pieces of information.

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What I found was it came back with a whole bunch of information that I

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needed, and it took me a long time, time to go through. And I had

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to engage with Claude about where to get certain pieces of information from for my

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systems and how to get the API credentials and where

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to put them securely and all that sort of stuff that took me

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quite a long time. So it didn't take the agent teams a whole lot of

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time to set themselves up and to have the initial stuff there. What

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took the time was me then going away and doing the task,

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doing the Review, making sure that things were right, making some adjustments, that sort of

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stuff. Now, the cool thing though, about this is

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it allowed me and gave me confidence that I was in control. And

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I think there's a lot of people out there at the moment who are scared

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about what AI can do. We've heard the stories about OpenClaw and things about

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AI that is uncontrolled and it can go out and do stuff. It

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will just delete file directories. It will do that automatically

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of its own volition. We don't want that. What my

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Paperclip instance is allowing me to do is it's allowing me to be in the

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loop with what the agents are doing. It has

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a full run history of what every

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agent has done at every single point. It gives the thought processes,

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it gives what it's doing, what it's executing, what it's accessing. All

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of that information is in there. So it really does give

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me a higher confidence in using this moving forward

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because I am being held and retained within

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the loop. So that is something to think about as you're using these AI

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tools. How much do you know is actually happening in the background? How

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much control and influence can you have over the AI as you go about doing

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things? And I have talked before about how you go about prompting.

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Definitely want to be prompting well, but when it comes to doing things that are

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more routine workflow, this is really important as

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well, that you're targeting a very specific folder. Don't go outside that

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folder. You don't need to access anything else. It's just that folder.

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And to be able to see in the order history that that is what has

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happened is that it's gone. And check that very specific folder.

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Okay, found nothing. I'm gonna go to sleep again. An hour later, I'm gonna

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wake up, I'm gonna check the folder. Oh, I found something in that folder. Now

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I know what to do with it. I'm gonna initiate these particular skills and I'm

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going to go and do that. I hope this has painted a little bit of

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a picture for you, because being able to document out what our

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processes are, the types of knowledge that go into executing each one of

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these tasks, and being able to go in with a solid architecture

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in terms of how the system will look and how it will behave is super

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important. You can't just go from, I have an idea

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and I'm just going to get AI to set it up. You can't just do

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that. You've got to apply your intelligence of your business

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to the page first. Take the time

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to sit down and think through what it is that I'm doing, how do

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I do it, what systems am I using, and then

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go from there. I can absolutely help you brainstorm, it can

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absolutely help you plan, it, can absolutely do all those things. I've got

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a video that I'm going to be putting on my website that sort of takes

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you through like a little bit of how I've set this particular instance up. I

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initiate a new build in there of a new agent team

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that I'm setting up around business analysis. It's not

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as straightforward as going, oh well, I'd really love it to just do

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this and then it go away. You are the master of your business.

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It's likely that if you're listening to this podcast, you are the

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sole operator of your business, the sole person in it. You are the master.

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You know what is going on in your business. So you need to be able

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to articulate what is happening so that it then can be

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replicated by an agent team. Don't worry about going straight

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automation end to end right now. Let's just focus on the little information

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transfer things that can be done and automated now in

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phase one, and then we can look at refining later. If you try to go

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for perfection first, it will take a whole lot longer.

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So much more effort. Think of the 8020 rule here. Okay, we want to

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get 80% of the results with 20% of the effort. What's the 20% of

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effort that I can put in now? They can get me almost there. And then

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we can make refinements later on in terms of how you automate that.

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So what have we learned? We've learned document out a target operating

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model. That includes who is doing what in what process

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and what tech you're using. A target operating model has those three components.

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It has the people, the process and the technology. And then

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we can give it to AI to do the architecture for

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you. Give it some of the paperclip docs so it knows how to behave

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and what the system does. And then we can feed an initial prompt

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into the CEO so it can start to set up your different other sub agents

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that will need to operate that particular process.

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You can go and check out my website, lonewolfunleashed.com

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forward/resources. There's a whole bunch of stuff there. There's a whole

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library there of things that you can go and check out that might be useful

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for you in building out your business systems. Learn how you can set up

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your first AI agent suite. It's a very exciting time in

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terms of the individual productivity that we are able to achieve

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now. Thank you so much, and I'll see you next week.

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