In this podcast episode, Chris Ducker sits down with Jay Baer to learn exactly how to become a New York Times bestselling author! Get your notebooks ready!
Book marketing is a topic that has come up a lot for me lately. As many of you know, I’ve just wrapped a book, that has been traditionally published a while back.
Earlier this year, I interviewed Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it – which worked very well for her. This time you will hear a different approach – a mix of old and new techniques, with some long-term brand building as the backbone.
In this interview, I talk with Jay Baer about his well-planned book marketing campaign, and we delve deep into how to become a New York Times bestselling author.
This is some very useful stuff, so get your notepads ready!
In this 50 minute episode, Jay and I discuss:
Why using unorthodox book marketing techniques can work in your favour.
How you can build awareness long before your book is released.
The criteria for hitting the NYT bestseller list.
How to utilize your community to make your book go viral.
Why hiring a publicist is still a good idea in the new business economy.