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The Real Reason You are Still Buying Low Ticket Offers
Episode 512th June 2023 • It's Personal • Carrie Koh
00:00:00 00:12:33

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Shownotes

Why do we nickel and dime ourselves, especially in the early stages of business? Why do we keep buying low ticket offers that don’t get us the transformation we need?

Every investment is a reflection of a belief you have in yourself. How much do you trust yourself to get the results? What are you willing to give up in order to allow the change to happen?

What’s the problem with low ticket offers?

  • They only give one piece of the puzzle
  • They give you an “out” if you don’t get the result you’re after
  • They don’t offer the support you need for the deep transformation it’ll take to get where you want to go

High ticket investors are willing to shift their identity and step into that next level of frequency of success, and that change means giving up who you are right now. You, and your clients, show up differently for a high ticket investment and the transformation that comes with it. 

What’s the limiting belief that you’re holding that’s keeping you in the status quo? You are WORTHY of investment!

Everyone has authority. Your authority matters! www.monetizeyourauthority.com

My new Find Your Entrepreneurial Doppelganger quiz is inside our Facebook group: https://www.facebook.com/groups/profitablehappyceo

IG: https://www.instagram.com/carrie_e_koh/

Music credit: Like We Do It by Grace Mesa

A Podcast Launch Bestie production

Transcripts

Carrie Koh:

Let's lovingly talk about the real reason that you may

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still be buying low ticket offers.

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Why do we nickel and dime ourselves, especially in the beginning of our

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businesses when we have these big dreams and big impact typically?

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People nickel and dime themselves because of core belief, because of

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a core belief of what's happening when they actually go all in.

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What they're willing to do, what they're not willing to do.

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Every investment is a reflection of a belief that you have in yourself.

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And low ticket offers could be giving yourself.

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Out could be helping you stay where it's safe in status quo.

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It could be, you know, this reflection of how much you trust yourself

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to get results, how much you own the results that that you desire.

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Every single change is loss.

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Think of the meaning of change, right?

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Change means that you are leaving something behind for something different.

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there is a loss there, there's a grief there, and so many people

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don't want to experience the loss.

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Even though we want more clients, the loss might be something that we're.

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Making up, right?

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Like I won't be present with my kids if I have more, clients.

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I won't be able to deliver if I have more clients, right?

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So we're gonna talk about.

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Low ticket versus high ticket offers and why you are still buying low

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ticket offers and not getting the transformation that you really desire

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because there is a lot of truth and and meaning that we apply to our investment.

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So let's dive in.

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First of all, let's like get on the same page in terms of high ticket

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versus low ticket investment.

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high ticket investment is really.

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Investing in a service that is going to give you the real permanent

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transformation that you desire.

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Low ticket is really kind of one step of the process.

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Maybe you're buying one tactic or one strategy or, or one just little

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piece that's gonna inch you closer.

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So let me give you an example of this.

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So my signature Client Attraction Program, clarity to Clients

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Online Business Accelerator.

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Is high ticket solution to end sales droughts.

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It helps you book and close consistent high ticket clients

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online without cold outreach.

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No expensive paid ads by uncovering and using your personalized.

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Client attraction strategies.

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So that means that you have a sales and marketing strategy that is yours.

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It's based on your authority.

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It's something you love because it works.

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Now, let's look at a low ticket example of that.

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Maybe there are low ticket examples that pull out one piece

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of those business foundations.

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Maybe you learn how to plan your day better, right?

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And be more efficient.

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Maybe you learn how to write copy, maybe you learn how to, Close on a sales call.

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Maybe you learn how to book more sales calls, right?

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So each one of those are piece of the pie.

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In those low ticket offers, but it doesn't give you everything you

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need to actually have the impact that you are wanting to have.

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So every single investment is a reflection of a belief that we have in ourselves.

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So low ticket offers don't move the needle to where you really want to go.

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Are giving you an out.

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It's giving you an out because it's scary to go for something

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that we really, really want.

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Because what if we fail?

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What if it doesn't work?

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Our ego is gonna be like, yep.

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Told you so.

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See, stay right where you are.

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Right?

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Sometimes it's just easier to go about our day and just

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say, oh, I'll do it next year.

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Right?

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But the fact of the matter is, high ticket investors.

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Are willing to shift their identity and step into that next level of

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frequency of success, and that change means giving up who you are right now.

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That changes a loss right?

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Now, of course, we transform into that better, bigger version of ourselves.

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But our logical brain is like, wait, but what does that mean for my relationships?

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What does that mean for my presence?

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What does that mean that I won't be able to pick up my kids and drop them off?

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And the fact of the matter is we allow fear.

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Instead of solution oriented thinking to impact the investments

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we make in our business.

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So I wanna dive into why that is.

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I wanna give you an example.

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So I have an amazing client who is a luxury bridal stylist.

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She's awesome.

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She is.

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Just one of those people that really, really care for her clients, right?

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It's not just about luxury.

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It's about what luxury means from the inside out.

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And so we were talking as we were pricing her offer, we were really

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looking at the positioning of this, and there's so much meaning that we

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put into the positioning of our offer.

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So I wanted to walk through this process with you so you can apply it

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to your offer and to your business.

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So when you really look at.

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We're gonna take a wedding as an example, okay?

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When you look at the crazy amounts of money that people spend on

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a wedding, we have to ask why.

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Okay, let's use flowers for an example.

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Flowers are always a big expense for a wedding.

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People spend five grand plus on big weddings for flowers, right?

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And.

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Let's look at why that is, right?

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I mean, flowers are something that make an impact.

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It's really something that people walk in and say, oh my gosh, this

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is such a beautiful wedding, right?

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And notice that what we get from that $5,000 spending on flowers

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is external validation, right?

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We get external validation from our wedding guests to say, Wow, you've

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put together a beautiful wedding.

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The external validation, those flowers are for everyone else.

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Yes, we must enjoy them and, and they're beautiful to look at.

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But let's be honest, right?

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It is for the impact that other people can see on your wedding day.

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Now, let's look at as my client did for her offer, okay, so a bridal stylist,

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would you pay $5,000 for a bridal stylist?

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Well, when you look at.

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What that means.

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You are investing in a professional to help you draw out your style that

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is unique to you, that makes you feel your truest and most aligned

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self through the most important journey, your wedding journey that

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you have had thus far in your life.

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So when you look at that importance of how.

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You select your wardrobe through all of your wedding events, the showers, the

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parties, up to your wedding dress, the big day, past that into your honeymoon,

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the way you feel from the inside out.

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Isn't that the most important thing?

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But notice that internal feeling, it's for you.

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It's not for anyone else, right?

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And those wardrobe selections, you know, there's a lot of judgment,

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there's a lot of opinions, there's a lot of judgment from others.

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So, We will spend more on flowers for everyone else than we will on a stylist.

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That's just for us.

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Why is that?

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Because we typically prioritize them over us because we are conditioned

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to believe that prioritizing us and our desires and how we feel and the

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impact that we wanna create is selfish.

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We're not considering other people, we're not considering, you know, what's logical.

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And so if we prioritized us and how we feel and the impact we wanna make, and

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the benefit extension of that, like think of the benefit extension of this

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bride who shows up in her truest self feeling the way she desires to feel.

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How will she start that marriage?

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How will she show up on her wedding day and beyond?

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When she knows she's worthy of that investment.

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The benefit extension of high ticket offers it's where it matters, right?

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It's where like we need to put our brains.

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It's not just about a day or about the pressing the buy It's about

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that extension of what that means in our lives and when we think that.

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We have this feeling, or when we feel the guilt, right?

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For prioritizing ourself or investing in ourselves, there's

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always other priorities.

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Somebody needs new shoes, right?

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Like there are always other priorities, but when we can stop judging ourselves

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for making us a priority and the impact that we are here to make,

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the impact that we are literally put on this world to make when we

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can stop feeling guilty about that.

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Then that is when we get the transformation, that is when we

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can invest in ourselves to create the life we truly, truly want.

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And so if you are not sure whether you want those clients

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that impact, ask yourself, what is the change that I'm scared of?

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What am I making that change mean?

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Do you feel like there's a loss of freedom instead of a gain of freedom?

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Right.

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Maybe there's a time constraint.

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Money objections for all of us is putting unnecessary meaning to the

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act of spending money, but money is inherently neutral, right?

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It's an exchange so, Aren't we worthy of the exchange to give money for the impact

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that we're trying to create on this world?

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How is prioritizing, um, other things over your success serving you?

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How is feeling that guilt serving you and how is it limiting you?

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Because it's really important that we ask ourselves.

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Why our own success is important.

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What's the benefit extension?

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Why is it important to, to stay in status quo, right?

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What's that ego telling us about, Hey, just stay here because why?

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What's the limiting belief that you're holding that's

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keeping you in the status quo?

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The fact of the matter is you are whole.

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You are love.

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You are worthy of investment.

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You are safe to go after the impact you want to make in this world.

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So the question you get to ask yourself is when will you choose the exact

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next step that you really desire?

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All right.

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You have this, you've got this.

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I'd love to hear your comments.

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Feel free to reach out to me on Instagram, Carrie underscore e underscore co.

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I'd love to hear your comments.

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Um, this is such a big topic.

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It is heated often when we are in that online world, but I firmly believe

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that you are worthy of high ticket investment because your impact matters.

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