Today’s guests are two of my favorite people in the health space, Mark Sisson and Morgan Buehler. Mark is an American author, a food blogger at Mark’s Daily Apple, a former distance triathlete, and an Iron Man competitor. He’s obsessed with health and nutrition, was one of the first to popularize the paleo diet, and has written several books on the topic, including the recently released “The Keto Reset Diet.” He is an encyclopedia of knowledge. And Morgan is a surfer, a soccer player, and a mother who is so down to earth and knows how to get business done. These two, together, were able to get Primal Kitchen out on the scene, grow it like a rocket ship, and sell it to Kraft-Heinz, and there’s just so much to learn from them as business leaders, wellness innovators, and people.
You will learn about...
(03:43) When Mark became passionate about nutrition
(09:11) How we can manipulate our epigenetics
(13:43) Explaining metabolic flexibility
(21:41) How to transition from a sugar burner to a fat burner
(25:19) Going paleo or keto
(29:10) The story of starting Primal Kitchen
(41:34) The ups and downs in starting a food business
(49:12) Exiting as a food entrepreneur
(59:09) Creating a good relationship after being acquired