This is a really interesting question I've heard a few times since the book came out.

I love it because I have some great personal experience in this area.

First, the space that I came up in, residential real estate coaching, I have multiple clients who run 7 figure businesses in a market where the total universe of people who can pay $500 a month or more for any kind of service is around 10k. MAYBE 15k in a good year.

Very small market.

Then there's a great example I give in the MicroFamous book. Brandiose is a branding and design agency that specialized in major league baseball. In the last couple of years, they just started expanding to other minor league sports based on the rock-solid reputation they built.

Because they were so focused on their target market, they came up with a brilliant idea, what I would call a Clear & Compelling Idea, that spoke deeply to those minor league sports teams. But that idea doesn't apply to any other business that might want branding and design.

But the founders of Brandiose knew who they wanted to work with, targeted them specifically, and as a result, we're able to uncover a Clear & Compelling Idea that spoke deeply to those ideal clients. In a world of agencies that build websites and do design and branding, can you how painful it would be for most agencies owners to limit themselves to one type of client? But it worked.

I think we wildly over-estimate how big a market we need to build a 6 or 7 figure business.

So let's dig into 3 questions and 3 benefits of going Micro.