Artwork for podcast The Product Boss Podcast
454. Why Creating Inclusive Brands is the Future of Business with Sonia Thompson of Inclusion and Marketing
Episode 4549th March 2023 • The Product Boss Podcast • Jacqueline Snyder
00:00:00 00:40:09

Share Episode

Shownotes

Are you struggling to build an inclusive brand that attracts and retains diverse customers and talent? Get ready to be inspired and equipped with the knowledge you need as we welcome our special guest, Sonia Thompson. She's an inclusive brand coach and strategist, with nearly two decades of experience in marketing, including nine years in healthcare marketing. But what really sets Sonia apart is her personal journey, which led her to become an advocate for creating inclusive brands that attract and retain diverse customers and talent.

As someone who has felt the frustration of not belonging, Sonia knows firsthand how critical it is for everyone to feel included. That's why she's dedicated herself to helping business leaders, entrepreneurs, and business owners create welcoming and inclusive environments for both their teams and customers.

In this episode, you'll hear about Sonia's inspiring journey, as well as her expert advice on how to build an inclusive brand that resonates with your audience. Sonia walks us through her 5 “C” Framework which talks about the importance of understanding your customers' differences and how to create a culture that celebrates diversity.

Whether you're struggling to attract diverse talent or want to create a more inclusive environment for your team and customers, this episode is for you. So tune in and get ready to be inspired and equipped with the knowledge you need to build a more inclusive brand.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:


Connect:

Mentioned in this episode:

HubSpot

Learn how your business can grow better with HubSpot:

HubSpot Podcast Network

Online Marketing Made Easy

Listen to Online Marketing Made Easy with Amy Porterfield

Online Marketing Made Easy

Links

Chapters

Video

More from YouTube