We know how important it is to be inspired by both big businesses and individuals, which is why we are excited to present Talking Leaders, a bi-monthly initiative from the AHDB which will see a series of inspirational speakers share their life experiences and deliver impactful stories to the AgriLeader community.

In our August broadcast, Hampshire pig farmer and Young National Pig Association (YNPA) vice-chair, Flavian Obiero, will be joining us to share his passion for getting people from a non-traditional background interested in agriculture.

Flavian grew up in the coastal town of Kilifi, Kenya, and it had never crossed his mind that pig farming, especially in the UK, would become such an important part of his life. But after an accidental weeks’ work experience, the rest, as they say is history!

Flavian now has twelve years of expertise in the pig industry and is based on a pig unit near Basingstoke. He is particularly interested in marketing and adding value to pork. He is also passionate about increasing diversity in British agriculture.

Knowing what it entails to break through in such a long-established industry, Flavian is passionate about increasing diversity in British agriculture and believes it is a win-win for everyone.

Flavian believes building a brand to market and showcase the sector as progressive and professional is the only way to get the public onside and to extract the value from the market. To achieve this, you need to be able to identify with your customer.

Join us to explore this topic in more detail and to hear about Flavian’s own experiences and challenges, as well why diversity in agriculture is so important.