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Pricing: How do you price your value?
Episode 261st April 2022 • Strategy and the Virtual Controller • Penny Breslin & Damien Greathead
00:00:00 00:39:52

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This is the third episode we've done on pricing and today we tackle how to pricing the value added services you provide. Take a listen to the previous episodes as they do build on each other. As we've said before we're not pricing experts, instead we've shared our insights from being in practice and working with firms to help them implement a practical pricing model. We've attempted to keep it simple and do talk about an hourly rate for the value add services - when you are thinking critically about your clients business. In fact we recommend building it into your back-end pricing model - factor in and calendarize this time to focus on where you can add value to your client's business.

Importantly this time isn't to come up with all the answers - instead this is the time come up with the questions to ask your clients when you meet. What's driving this trend? The report says this, what's the impact of that? Your labor costs are increasing...And it's ok to charge for this time by the hour - but make sure it's at your premium rate. From these sessions will come a bunch of value add work - be ready to book in the follow up meeting.

Let us know what you think this episode on pricing - and if you'd like to talk about your firm's pricing and updating it - get in touch with us on LinkedIn.

Penny Breslin - LinkedIn | @PennyB57

Damien Greathead - LinkedIn | @Damien_GH

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