Shownotes
Thought Leadership and Personal Branding with Kelly Schuknecht
Episode Summary
In this episode of Your Customer, Your Success, host Gary Marra chats with Kelly Schuknecht, Chief Elevation Officer of Two Mile High Marketing and host of the Beyond the Bestseller podcast. They explore the intersection of thought leadership, personal branding, and career success. Kelly shares actionable strategies to help listeners elevate their professional presence, attract ideal audiences, and overcome the challenges of getting started.
Episode Timeline
00:32 Meet Kelly Schuknecht
- Kelly shares her professional background and journey to starting her marketing agency, Two Mile High Marketing, insights into her podcast, Beyond the Bestseller, and her mission to elevate professional women thought leaders.
02:49 The Power of Thought Leadership
- Kelly explains how she leveraged thought leadership strategies in her corporate roles and for her clients.
05:53 Overcoming Barriers to Personal Branding
- Kelly shares her initial discomfort with creating content and how she overcame imposter syndrome.
10:20 Identifying Your Ideal Audience
- The importance of knowing your audience and tailoring your message to their needs.
13:02 Personas and Targeted Messaging
- Discussion on building personas and why narrowing your focus can lead to greater success with an example of a client (a virtual CFO for law firms) who refined their audience and saw significant results.
18:34 Thought Leadership in Practice
- Why writing a book or producing content isn’t the end goal—it’s about reaching and connecting with the right audience.
23:39 “Does It Hold Water?” Segment
25:49 Chips Shots Questions
- Kelly shares two game-changing resources:
- Getting Things Done by David Allen for organizing tasks and reducing stress.
- Miracle Morning by Hal Elrod for setting a positive tone through morning routines.
Resources Mentioned
Connect with Kelly Schuknecht
Stay Connected with Your Customer, Your Success
- Don’t forget to subscribe, rate, and review the podcast on your favorite platform!
- Follow Gary Marra on LinkedIn and check out Marra CX Hub for more insights into customer experience and success.
Upcoming Episodes
Stay tuned for future episodes featuring guests from the world of customer experience, customer success management, and career coaching. Exciting conversations are ahead to help you thrive in your professional journey.
