Have you ever wondered whether your website makes as much sense to your future clients as it does to you?

One of the things I've noticed after reviewing hundreds of counselling websites is that it's surprisingly easy to forget what it's like not to know what we know. We naturally write using the language we've spent years learning, often without realising that some of those words can leave potential clients feeling uncertain or out of their depth.

In this episode, I'm sharing a simple way to look at your website through your future client's eyes. It's a small shift, but it can make it much easier for people to understand what you do, what your qualifications actually mean and whether you're the right counsellor for them.

In this episode, we cover:

• Why websites that seem perfectly clear to us can feel very different to potential clients.
• The question I ask whenever I write about qualifications or counselling approaches.
• How to describe your counselling approach in language your future clients will understand.
• Why reducing uncertainty makes it easier for people to take that first step.
• A simple change that could make your website work much harder for you.

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