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Product Marketing Life - Product Marketing Alliance EPISODE 14, 10th July 2020
Product Marketing Life | Lauren Pope, G2
00:00:00 00:24:24

Product Marketing Life | Lauren Pope, G2

Full-time content marketing and editorial lead at G2, and part-time Tik Tok influencer, Lauren Pope gives us an insight into how she got involved in the social media platform and garnered over 40,000 followers, what contributed to her success, as well as what to avoid, plus she gives her top tips for businesses looking to use the site to generate revenue.


"I think one of the biggest mistakes I made early on was trying to create content in a vacuum. Trying to create content without tapping into the community. People think Tik Tok is a bunch of teenagers dancing and doing lip sync video challenges, but the truth is there are so many niches and subcultures on Tik Tok."