Artwork for podcast Breakthrough Marketing Secrets
The Clayton Makepeace Dimensionalized Benefits Technique
16th August 2022 • Breakthrough Marketing Secrets • Roy Furr
00:00:00 00:22:22

Share Episode

Shownotes

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

High-Velocity Copywriting (including Clayton Makepeace Outline bonus)

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

🔗 My original BTMS article on Clayton Makepeace's Dimensionalized Benefits technique

Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

📺 Subscribe to Roy’s YouTube channel 

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

👉 CopyMentor 1-on-1 Coaching with Roy

It’s one of the most powerful and impactful copywriting techniques I learned from Clayton Makepeace…

And that’s saying a lot, considering how impactful Clayton was on my career.  (Including giving me the outline I used to write my first million-dollar copywriting winners.)

The technique, which I got from an essay in Clayton Makepeace’s The Total Package, was to identify the Dimensionalized Benefits for your product or service.

I recently heard from a subscriber that their copywriting coach is using an article I wrote about Clayton’s Dimensionalized Benefits Technique as a lesson and exercise…

So I figured it was finally time to teach it in my daily Breakthrough Marketing Secrets.

So, without any further ado — dive into today’s episode and discover…

The Clayton Makepeace Dimensionalized Benefits Technique…

Yours for bigger breakthroughs,

Roy Furr

Chapters