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Sourcing Locally: How Emily Lawson's Commitment to Fresh Ingredients Built Pink House Alchemy right here in Northwest Arkansas
Episode 22626th June 2023 • I am Northwest Arkansas • Randy Wilburn
00:00:00 00:45:40

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About the Show:

"The money speaks volumes. And we think about that a lot in Pink House. We want to be disruptive and competitive and make money and grow in that way and use and spend our dollars the way that we think is effective and can be helpful for the community.”

 - Emily Lawson

In today's episode, we have the pleasure of introducing Emily Lawson, a dynamic entrepreneur and staunch advocate for community collaboration in the food and beverage sector. The heartbeat of Pink House Alchemy, Emily has been instrumental in fostering a spirit of unity and innovation among local businesses in Northwest Arkansas. Her unwavering dedication to utilizing local resources for her products and commitment to ethical and sustainable sourcing is truly admirable. Emily's infectious enthusiasm, creative spirit, and deep-seated love for connecting with others position her as a valued mentor and friend within her community.

The quaint setting of her great grandparents' farm provided the backdrop to Emily's childhood, instilling in her a deep respect for fresh produce and the virtue of hard work. Her culinary journey took her across the United States, culminating in a pivotal experience at the bustling farmer's market in Fayetteville, Arkansas. It was here that Emily honed her understanding of the invaluable role of community and collaboration in the food and beverage industry.

Pink House Alchemy represents Emily's commitment to building strong relationships with farmers and suppliers, with an emphasis on sustainability and quality. Despite various obstacles, such as unstable vanilla bean prices or devastated strawberry crops, Emily's passion and determination have only strengthened. 

Today, Pink House Alchemy stands as a successful business entity, providing robust support to local farmers while delighting customers far and wide with their premium products. Join us to discover more about Emily's inspiring journey and the transformative impact of her initiatives in the industry.

What you will learn in this episode:

  • Gain insights into effective entrepreneurship and business management tactics.
  • Delve into the positive impact of sustainable practices and local ingredient sourcing.
  • Get updated on current non-alcoholic beverage trends revolutionizing the market.
  • Unravel the importance of community building and collaboration in the food and beverage industry.
  • Tackle the difficulties of transitioning during the pandemic to e-commerce and direct-to-consumer strategies.

All this and more on this episode of the I am Northwest Arkansas podcast. 

Important Links and Mentions on the Show*

Email Pink House Alchemy

Email Pink House Alchemy

Website for Pink House Alchemy

Pink House Alchemy on Facebook

Pink House Alchemy on Instagram

This episode is sponsored by*

Signature Bank of Arkansas "Community Banking at its Best!"

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Northwest Arkansas Council - "Life Works Here!"

*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

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Looking for your next career move in Northwest Arkansas? Check out, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit today.

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Signature Bank of Arkansas "Community Banking at its Best!"