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Is the Knowledge-Action Gap Stopping You Finding Clients?
Episode 4921st January 2021 • Holistic Business Matters • Helen Harding
00:00:00 00:13:58

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Do you want to make a living as a therapist, coach or healer? To do this you must market yourself to attract clients to your practice. And there are many ways to do this – there’s definitely no one size fits all approach.

But if you want to help people, knowing you need to market yourself isn’t enough, you have to take action. And this is where many practitioners struggle - marketing is constantly on your to-do list but it moves from one week to the next, and before you know it, another month has gone and no marketing has happened.

Maybe you get sidetracked researching and learning different strategies, but never actually do them. We’ve all been there; you want everything to be right, but end up procrastinating overtaking action.

You probably see it with your own clients too – they know they should eat a healthy diet, or do the mindset work, or look after their skin, but they don’t. Many of these clients will go from practitioner to practitioner trying different approaches desperate to change, but they just don’t do the work necessary.

There is something about the work - they either don’t want to do it, or it scares them, so they stay stuck. It’s not they don’t know what to do, they’re getting in their own way and the same can happen with you and your marketing.

Podcast 49 show notes:

  • (02:48) What is the knowledge-action gap?
  • (03:25) Are you resisting taking action?
  • (04:25) Recognise fears and address them
  • (06:10) What marketing are you procrastinating over?
  • (08:18) Do you really want to do this?
  • (09:28) Start from where you are
  • (10:21) Create your plan of action
  • (11:20) Celebrate your wins
  • (11:58) Keeping you accountable

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