Analyzing the high-profile fallout between Alex Cooper and Alix Earle and some of the drama, evaluating how business disputes masquerade as personal betrayal and some other drama surrounding Call Her Daddy and the Unwell Network. The discussion contrasts the realities of content creation with the performance issues plaguing network-backed shows.
Examining how Apple Podcasts and Spotify handle search engine optimization. They explain the mechanics of search ranking, detailing why smaller feeds with exact-match keywords might outrank older, larger catalogs.
Finally, the episode reviews a recent Podstock study showing that Spotify video episodes drive higher consumption times than YouTube. They explain how background audio playback shapes listener behavior and discuss Amazon Music's new video roll-out and YouTube's curiosity focusing on audio-only consumption.
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In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.
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