Shownotes
Summary
In this episode of the Meat Success podcast, Katie Olthoff interviews Anna from Over the Moon Farm and Flowers. They discuss the unique journey of Anna's farm, which started with cut flowers and expanded into meat sales. The conversation explores the challenges and successes of navigating different markets, understanding customer demographics, and the importance of diversifying protein offerings. Anna shares insights on marketing niche products like pork and the innovative steps they are taking to enhance their business. In this conversation, Anna Hankins discusses her experiences and insights as a farmer transitioning from farmers markets to a more sustainable business model. She shares her journey of participating in the Midwest Meat Summit, the challenges of poultry processing, and the importance of social media in connecting with customers. Anna emphasizes the need for a sustainable farming approach that supports the community and other businesses, while also defining success in terms of longevity and impact.
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