783: How to Niche Your Practice to Increase Your Production and Get More Time Off – Dr. Haissam Dahan

If you're a general dentist, you do a little bit of everything. But there's a way to reduce competition, attract your ideal patients, and work less without doing it all. Having a niche is the best way to grow your practice, and today’s guest shares how to do it. Kirk Behrendt brings in Dr. Haissam Dahan, founder of The Dahan Center, to share his journey in becoming more profitable with TMD and sleep and how you can do the same by finding your niche. To learn the advantages of niching and how to get started, listen to Episode 783 of The Best Practices Show!

Learn More About Dr. Dahan:

• Connect with Dr. Dahan on LinkedIn: https://ca.linkedin.com/in/haissamdahan
• Register for Dr. Dahan’s coaching at The Dahan Center: https://dahancenter.com

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 783: https://www.youtube.com/@actdental/videos
• Read The One Thing by Gary Keller and Jay Papasan: https://produktivetot.myshopify.com/products/the-one-thing

Main Takeaways:

• Offer something the thousand other dentists in your area don't have.
• Niching means not doing treatment you don't like. You can refer out.
• More patients are interested in TMD and sleep. Get in on it early.
• Create an assistant-driven practice. You can't do it all alone.
• Marketing becomes easier when you niche your practice.
• TMD and sleep aren't as hard as you think it is.

Snippets:

0:00 Introduction.

0:46 Dr. Dahan’s background.

2:57 Downsizing from three practices to one.

6:29 Misconceptions about TMJ and pain patients.

8:45 Having 12 weeks off and working three days a week.

10:13 Dr. Dahan’s practice model, explained.

12:53 Being referral-based.

16:11 Canadian billing and insurance, explained.

20:13 The future of TMJ and sleep.

23:19 What dentists get wrong about niching.

25:22 Final thoughts.

27:58 How to get in touch with Dr. Dahan.

Dr. Haissam Dahan Bio:

Dr. Haissam Dahan is a distinguished figure in the field of dentistry, offering a wealth of expertise in Temporomandibular Disorders (TMJ) and Dental Sleep Medicine. With a career spanning over two decades, Dr. Dahan’s journey in dentistry commenced at McGill University, where he earned his dental degree in 2005. He continued to excel academically, obtaining a master’s in dental education from McGill University in 2009 and reaching the pinnacle of academic achievement with a PhD in Dental Sciences in 2014, with a focus on Temporomandibular Disorders.