In this episode, we delve into transforming website traffic into valuable leads, featuring insights from John Millist, a seasoned UX consultant.

We discuss the common pitfalls companies face in user experience, the importance of truly understanding your audience and involving actual users in the UX process to avoid biases and ensure meaningful design solutions.

The conversation also covers practical aspects of UX work, including the art of getting genuine feedback from users and a straightforward UX process centred around research, design, and testing.

In this episode, we discuss:

• What UX is and isn’t
• The importance of understanding your audience
• A process to follow to continually improve your UX
• How to recruit users
• Tools to use to gather data and feedback on the user journey
• How to ask questions that gain the most valuable insights

CONNECT

• John Millist on LinkedIn https://www.linkedin.com/in/john-millist-63068774/ or https://twogether-digital.co.uk/ 
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk  

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 
• YouTube: https://www.youtube.com/@MarketingFreedPodcast 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg 
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed 
• PlayerFM: https://player.fm/series/series-3552796 
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 

Deezer: https://www.deezer.com/en/show/1000659902