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Don't be boring
Episode 15821st July 2022 • Leaders Light The Path • Dr. Michael Gerharz
00:00:00 00:02:11

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Why it’s unambitious to aim for “not boring your audience”.

Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog

Transcripts

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When I started my career, one of the advice that I got was to make

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my primary rule for communication to never bore my audience.

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Today, almost 15 years later, I’d argue that not boring your audience is a very

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unambitious goal if only because not being boring is actually relatively

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easy . I mean, just make a speech during a rollercoaster ride and it won't be boring.

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Only that it’s not the point.

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Because the point of giving a speech, the point of communicating in the

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first place is to change minds.

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To have your message stick rather than the rollercoaster ride.

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To have your audience fall in love with your idea rather than cheering

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for what a great show it's been.

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When we hear a speech that's super exciting, it's tempting to think that

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it was because of some talent of the communicator to make it exciting.

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Or because they put on such a great show.

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What's easily overlooked though, is that it's actually the other way around.

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Stories that touch us deeply are never boring.

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While on the other hand, stories that aren't boring can still

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leave us largely unaffected.

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Or a story that challenges my thinking can't be boring while on the other

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hand, stories that aren't boring can still be largely irrelevant.

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Great communicators start with relevance.

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That's what creates resonance.

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And when something resonates, it's by definition not boring.

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So, not being boring is a consequence of rather than a prerequisite

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for telling a meaningful story.

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And sure telling it on a rollercoaster will only make it more exciting

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if that's your thing, that is.

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But I leave that decision up to you.