Leo Poitevin is the founder of Astrak, a SEO agency that helps ambitious companies build sustainable organic growth through SEO strategy, content production, and link-building. Working with businesses in competitive industries such as eCommerce, high-intent services, and complex SEO niches, he focuses on creating long-term visibility that translates into measurable business results.

Before launching Astrak, Leo led SEO initiatives for international companies and helped brands improve their search visibility and organic performance. Leo also shares practical insights on SEO and link-building through his YouTube channel, where he helps marketers and founders better understand what drives sustainable search growth.

In this episode we cover:

• 00:00 - Intro
• 02:01 - From SEO Expert to Agency Founder
• 05:00 - The Rise of AI Visibility and GEO
• 10:12 - Why AI Recommends Some Brands Over Others
• 17:50 - Adapting SaaS Growth for the AI Era
• 23:44 - Building Trust and Authority in an AI-First Internet
• 33:52 - Growing Organically Without Paid Ads
• 37:07 - Leo's Favorite Activity To Get Into a Flow State
• 37:30 - Leo's Piece Of Advice For His Younger Self
• 38:09 - Leo's Biggest Challenges at Astrak
• 39:08 - Instrumental Resources For Leo's Success
• 39:57 - What Does Success Mean for Leo Today
• 40:55 - Get In Touch With Leo

Get In Touch With Leo:

Leo LinkedIn

Astrak Website

Mentions:

Alex Hormozi

My First Million Podcast

Books:

How to Win Friends and Influence People by Dale Carnegie

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