Charting a Career Path Against the Grain and Bringing Stories to Life

After being forced to abandon his dream of becoming a police officer, Wayne Partello, a young, ambitious entrepreneur, is confronted with a daunting challenge: to prove himself without a college degree in the cutthroat world of media and professional sports.

"You have control of your story. It's what you want to be known for, and you have control of that." - Wayne Partello.

Wayne Partello is the co-founder and CEO of CUENTO Marketing, a marketing and brand consultancy based in San Diego. He is passionate about helping brands determine their story and bring it to life.

Wayne Partello learned to make decisions with purpose and tailor his life to what he wanted to do. He wanted to be a police officer, but after the police academy, he moved to Boston to become a DJ. As a requirement, he returned to Florida to work as a police officer. But when the city was restructured, Wayne realized he needed to make a change and decided to go to a trade school. While his friends were graduating college, Wayne felt the pressure to have a career but eventually ended up with the real-world experience that guided the rest of his career.

In this episode, we discuss:

1. Exploring the power of real-world experience, as opposed to a degree, to achieve success.

2. Examining the importance of re-evaluating career paths to find true purpose and fulfillment.

After over a decade of media experience followed by over a decade of NFL and MLB front-office experience, Wayne Partello decided it was time for a change. He needed to scratch the entrepreneurial itch that had been following him since his teenage years, but this time he wanted to use all the experiences he had gained through his journey to help brands identify who they wanted to be and how to make that a reality.

Linkedin: https://www.linkedin.com/in/waynepartello/

Website: https://www.cuentomarketing.com/

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From Behavior Analyst to Award-Winning Filmmaker | Robin Hofmann

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Thank you to Ear Worthy - Ear Worthy Independent Podcast Awards