On this episode of The Data Storytellers podcast, we delve into the integration of data, technology, and strategic business leadership with Colin Davis, Director of Analytics at Keyword Data Services. Emphasizing the importance of a holistic approach, we explore how analytics not only supports business decisions but also fundamentally transforms them. Colin shares insights on building a data-driven culture within an organization and the critical role of analytics in enhancing business functions across various verticals, highlighting how strategic data use can drive significant business transformations.

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00:08 - Introduction to Colin Davis and his role at Keyword Data Services

00:52 - Colin's journey from business studies to data analytics

03:04 - The transformative role of analytics in business processes

07:08 - Discussing low hanging fruits in data analytics for legacy companies

11:09 - Strategies for junior analysts to become more business-oriented

14:34 - The evolving role of data analytics leaders in large businesses

18:25 - The importance of technical skills and business acumen for data leaders

23:01 - Building and maintaining a strong data culture within an organization

28:04 - Implementing safety analytics to enhance workplace safety

32:44 - The significance of soft skills in fostering effective business relationships

37:16 - Insights into predictive analytics and its impact on business strategy

41:10 - Challenges of integrating AI and machine learning in existing data processes

45:23 - Future directions for data analytics in the industry

48:57 - Closing thoughts and key takeaways from Colin's experience in analytics