Grab a drink—it’s Happy Hour! Today, Tom sits down with Ted Schlueter, CEO of The Grist and author of Branding for Buyout, to talk brand equity, mergers and acquisitions, and how founders are simplifying their future exit strategies by baking it into the brand itself.

Tune in as we hear from Ted on how he’s helped businesses from CPG to B2B tech dramatically increase their valuation, and how you can use these strategies in your own brand planning.

For the full episode research and reference materials, visit stirlingbrandworks.com.