Three-time Chief Marketing Officer (CMO) Tricia Gellman has been there and done that at Salesforce Canada, Checkr, and now, conversational marketing category leader Drift. Aside from sharing the story of how she came to be the CMO at Drift, the conversational marketing company well-known for its non-traditional brand building and marketing methods, she and Erica talk about:

● Hiring your first CMO: what to think about (and what’s the hardest thing about it)

● The CMO+ Role – how the role of the CMO is morphing

● How B2B CMOs can be more CX-focused

● How to achieve CEO and CMO alignment

● How CMOs can move from scrappy to scale

● Tricia’s personal examples of marketing org and culture design – mistakes and learnings