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Transformational Marketing Blueprint - Trust - Tales of Marketing Transformation E032
Episode 3230th July 2021 • Tales of Marketing Transformation • Dr Jürgen Strauss
00:00:00 00:15:30

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We reached the point where our dream customer has purchased something from us. What's next?

The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.

In this episode, we'll cover the TRUST phase, closing the circle of our marketing journey. The four steps of this phase are:

  1. How we deliver an exceptional experience
  2. How we deliver more value
  3. How we orchestrate and stimulate referrals
  4. Mastery - celebrate and repeat

Listen to the podcast to learn more. 

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Tales of Marketing Transformation

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