Shownotes
Want to surround yourself with women who elevate you?
Introduction:
- A lively discussion on the journey of Mara Smith, founder of Inspiro Tequila
- Transition from attorney and stay-at-home mom to tequila entrepreneur
Guest Introduction:
- Meet Mara Smith, the creative force behind Inspiro Tequila
- Unique and premium tequila experience
- Shares inspiring story, vision, and journey of bringing the brand to life
From Attorney to Entrepreneur:
- Mara's early career as a lawyer and the challenges of balancing the profession with family life
- Lack of female role models leading to career pivot towards corporate strategy
The Entrepreneurial Spark:
- Discovery of entrepreneurial spirit while working in corporate strategy
- Researching business ideas and franchises, leading to the tequila industry
- Insights on the industry and the need for cleaner tequila options
Building a Quality Product:
- Emphasis on offering a high-quality product
- Inspiro Tequila's clean and additive-free nature
- Creating an appealing brand image and product design, like a slender bottle
Spreading the Message:
- Mara's marketing strategy and power of community and connections
- Active engagement with professional women's organizations
- Resonating with women who value brands aligned with their values
Community Building:
- Importance of community and support in Mara's journey
- Value of connections and role of entrepreneurial community in growth
- Building genuine relationships and giving back
Balancing Life Stages:
- Reflection on the transition from stay-at-home mom to successful entrepreneur
- Acknowledgment of skills honed as a caregiver and embracing different life stages
- An inspiring message for women considering a career shift
Conclusion:
- Gratitude towards Mara Smith for sharing entrepreneurial journey and insights
- Story of transformation, resilience, and power of community in business growth
Links and Resources:
