Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.
In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.
In this episode, Darrell and Brennan talked about:
How Brennan got his start as an online entrepreneur
Why you may not be doing as much segmentation and personalization as you need to be
How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list
Why RightMessage is like MadLibs for your email marketing
The staggering difference personalized content can make for your brand