What do tomatoes, peaches, and avocados have to do with business? They are visual aids to how we obtain our income. Are you trading hours for dollars or creating a means of residue income to last for generations to come?

Join us today as we meet Joseph Descans and how he has started down the path of creating generational income for his family. Like peaches and avocados, this does not come overnight, but the effort pays off over the long haul.

Redeem Your Business Today by the Following:

How can we honor God in our business?

We honor God by our conduct and treating others with love and respect. People don’t care what you say until they know you care.

One challenge from today.

Operate your business in an excellent way and care about giving a great product or service to your customer.

Tomatoes, Peaches, and Avocados

• Tomatoes are like your 9-5 job. You have to come back every day to be fruitful.
• Peaches take a few years before they produce enough fruit to be satisfied, but once they do, they can produce up to 25 years with proper care.
• Avocados take 5-13 years to bear fruit when started from seed. But with proper care can last over 100 years. It will last your lifetime and that of your kids.

Grow a business like a peach or avocado tree may take longer to start up but will produce income more steadily for years to come.

Keys to Excellence in Business

1. Strive for perfection
2. Give excellent customer service
3. Educate your customers
4. Have an excellent name
5. Many more keys coming in Joseph’s book 29 Keys to Excellence in Business

More About Joseph Descans

josephdescans.com

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jodescans@gmail.com

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David:

[0:00] Well, hello. Today I'm happy to have with me Joseph Descans from Sunny San Diego. He's been an arborist for about 45 years. He is an author and getting into speaking is also a coach. Welcome to Redeeming Business Today podcast. Joseph, glad you're here.

Joseph:

[0:17] Awesome. Thank you for having me, David.

David:

[0:20] Yeah. And one thing I like to ask my guests right when they first come on is, what is one way you believe we can honor God in our business that others may not know about?

Joseph:

[0:31] Wow, that's great. So obviously your just conduct is the first thing, just be nice and personable and just love people and care for people. They feel that. Obviously, they want that. And, you know, as the saying goes, you know, they don't care what you say until they know they care. And so that's the first thing. And then I guess we'll just stop there. You asked for the first thing, one thing. So, there we go.

David:

[1:01] That's fine. So, you've done a lot of things, and you also talked to me about your journey. So, could you bring our audience up to speed a little bit how you started and what you're doing today and the change that's come over the past few years?

Joseph:

[1:15] Okay so just in business so I started trimming trees when I was 15 years old here in San Diego California my cousin got me started by climbing palm trees so I just kind of climb with a pair of gloves a Levi jacket and uh Sony Walkman right that was important and a hat right and so I just kind of free climbed the palm trees and trimmed them because that was you know paying better than mowing lawns and the other stuff we had going on so that's how I started and then I just kind of grew and got tools and stuff and then, one day I talked to a customer and they said oh we're not going to hire you because you're not licensed so then I went out and got a contractor's license and then over time I got certified with the ISA as a certified arborist and so just kept going and growing and here we are today.

David:

[2:12] Very good. You told me, we had this pre-interview call, and you talked to me about tomatoes, peaches, and avocados, and about business, how that relates. What do tomatoes, peaches, and avocados have to do with business?

Joseph:

Joseph:

[3:30] And so I said, okay, what does that mean? and he said, and he likened tomatoes into just the nine to five you go to work every day. On Friday you get paid and then you have to start over you go back to work on Monday and you know if you don't go back to work on Monday you don't get a harvest and that's like tomatoes because you plant a tomato, and it grows up quickly and produces tomatoes but then it dies and you have to start over.

Joseph:

[3:58] And the peaches, I had a peach and avocados in my tree, in my yard. And the peach I planted, I got from my sister. She had a peach tree and all of the rotten peaches; she just threw them in a pot. And at the end of the summer, she had a little peach tree growing out of the pot. So, she gave it to me. I planted it. The next year, so in one year, it produced one peach. The second year, it produced 50 peaches. The third year it produced 100 peaches. And then the peach tree, as you know, can go on to live for hundreds of years, so generations.

Joseph:

[4:35] And then the avocado is a little bit different. It's a little bit tougher because the avocados can take 5 to 15 years to produce the first avocado when you plant them from seed. So that means that you may be basically working on a source of income for, you know, five to 15 years before you see any fruit. And then it starts producing it. And like the peach, it can go for generations. So, he was telling me basically to get out of the nine to five grind and start building residual income.

David:

[5:13] Very good. No, I like that illustration. So, for you and building residual income, what did that look like then?

Joseph:

[5:20] So first I wrote down the vision. So that was my first book. If you want to grow rich, plant a tree, biblical insights to growing wealth. And so, I wrote down the vision and then I started doing stuff. And then one day God gave me a specific project. I was just praying in the morning after I dropped the kids off at school, just kind of walking around my kitchen there praying. And so, I prayed the first half hour, and I was going, things are feeling a little different here. And then the second half hour, he basically gave me insight to a movie. I didn't see a movie. I didn't watch it. I just understood a movie. And the movie is called Hosea, the prophet who married a prostitute. That's what I came to call it. And so, after that, I started working on the book and it took me 10 years. So, it's the perfect avocado, right? Right in the middle, five to 15. It took me 10 years to write the thing. So single dad with four kids, you know, all running my own business, all that stuff. So, it took me 10 years to kind of do that on the side. And so, I finally got it published. And now I've done the screenplay and looking to produce the movie.

David:

[6:37] Cool very good no I like the illustration about the avocado because some businesses do take off and make money right away and others do not.

Joseph:

[6:47] Right, so there's projects you know it's easy to weary you know and especially as an author writing a book after you've read it and edited it you know 25, 30, 50 times you feel like just wadding the thing up and throwing it away, you know, hitting the delete button. And so it's kind of tough and, you know, but having that insight up front and just knowing that, you know, on the back end, you're going to have something that's going to potentially last for decades and generations, then that helps you get through the process.

David:

[7:27] I have a slight idea about writing because my daughter's a writer and she has a few self-published books and I know how many times she rewrites the story it's not once or twice it might be 10 times and there's been books where I’m like, you know I read it what in the draft mode it's like so how was that I just kind of put that one to the side I don't like that one anymore. She's on to the next one because she writes Christian fantasy, and she just learned so much as she's growing that she doesn't like the first stuff anymore. So, she all these things she learned, she's putting into the next book and she's like, we're just going out with this book. But, yeah, it takes a while to write.

Joseph:

[8:09] That's cool. How old is your daughter?

David:

[8:11] That one, she's just turned 30. She's turned 30.

Joseph:

[8:17] Okay. You look very young. You do not look 50. You're telling me she's your daughter. I'm like, oh, my goodness. He looks like 28 or 30 himself.

David:

[8:27] Yeah. That's one of my shock factors. I'm actually 54.

Joseph:

[8:32] Yeah. Good for you. Congratulations.

David:

[8:36] Thank you. Thank you. So, I know it's interesting when you talk about the work week. And I know the New Deal back in the 30s, Roosevelt really promoted the 40-hour work week because I think there's a lot of people working 70, 80, 90 hours a week. Talking to you, you talked about the biblical work week in the Bible times, what that would look like. Would you like to explain that to our audience?

Joseph:

[9:03] Yeah, so the biblical work week is six days a week, right? We see that in Genesis. And then Matthew 10, it's either 10 or 20. We see the field owner and the landowner going out and collecting workers to work in his field all day. And so, he goes out the first hour and he goes out again and again, 11th hour. And so, then the people in the 11th hour, they worked one hour, and they were complaining about the, you know, the other guys were complaining about them because they got paid the same. Right. So, 11 plus one is 12 hours. So, it's six times 12 is 72 hours. So that's a biblical work week. And so basically the way the Lord put it to me is we have a kind of an ideal situation here and that you can do your regular job, your tomato job, your nine to five and do that 40 hours a week and then spend the other 32 building residual income, something that It'll last for generations where, you know, my minor amount of work to maintain over generations and just pass it on from.

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