Shownotes
No business plan. No five-year vision. Just Michelle, recovering from surgery, watching a documentary about something called a crystalite therapy bed and getting choked up watching it. Joey comes home from work to her talking a mile a minute, asking how much medication she took that day. Three or four days later, standing in the kitchen doing dishes, he looks at her and says it plainly. He doesn't know what they're going to do with this thing, but they're getting it, because it needs to be out here for people. No money set aside for it. The day they decided, their tax refund showed up out of nowhere. Within a week they had a storefront, a sign, and no real idea what they were doing. That's how Mystic Bayou started, not from a plan, but from one impulsive yes that the universe seemed to immediately back up. Every year since, they've grown into a bigger location. Know thyself. Balance your energy.
TAKEAWAYS
- Mystic Bayou began with no business plan, Michelle watched a documentary about a crystalite therapy bed while recovering from surgery and became fixated on getting one.
- Joey's commitment came after watching the documentary together, deciding within days that the bed needed to be available to people regardless of having no clear plan for how.
- The same day they verbally committed to buying the bed, an unexpected tax refund arrived, money appearing right as it was needed.
- Within roughly a week of that decision, they had secured a storefront and signage, moving from idea to physical business almost immediately.
- What began as acquiring a single piece of healing equipment grew into Mystic Bayou expanding into a larger location every year since its founding.
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