When Erin King was doing keynote sessions on Digital Persuasion, she had dozens of women messaging her asking how they could become speakers, raise capital and grow successful businesses just like her. It then became clear there was a gap that needed to be filled to support entrepreneurial women with their aspirations.
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In this episode, Chris invites Erin King onto the show to discuss her brand new book, Why You’re Kind of a Big Deal, the reasoning behind writing the book and who it’s targeted for, her past experiences in business, how she discovered her superpower and leaned into it to create a huge online audience!
[03:32] - Where the title of Erin’s new book came from
[08:11] - Erin shares the story of how she discovered her superpower
[25:33] - Where Erin wants the book to hit home the most
[30:54] - Failure is going to happen
Essential Learning Points From This Episode
The reasoning behind Erin’s new book, Why You’re Kind of a Big Deal
The story of when Erin pitched her tampon subscription business to investors
Why although Erin’s book is targeted primarily for women, it’s also relevant for men
No matter what we do, failure is going to happen and we have to stop being afraid of it
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