Fresh from Impressions Expo Long Beach – the leading trade show for decorated apparel – Rusty Pepper and Maddy Alcala caught up with industry leaders to break down what’s ahead for 2025. Optimism is in the air, but so is the need to adapt. Here's what stood out:

🔥 What’s shaping the industry? Mergers, acquisitions, and the rise of Print-on-Demand as a mainstream solution. 🚀 Tech evolution: AI-driven customization, the growing role of DTF, and advancements in DTG and embroidery. 🤝 Why events matter: The power of community, networking, collaboration, and celebrating industry milestones.