Let's discuss the often overlooked importance of creating your own signature coaching framework. Jo provides a step-by-step process for developing a unique methodology that can help you stand out in your niche, command higher rates, streamline your delivery, and elevate your expertise.

Show Notes

[00:00:00] Jo starts by highlighting three key reasons why coaches should consider creating their own signature framework:

[00:01:35] It allows you to command higher rates by shifting the focus away from hourly pricing to the value of your comprehensive system and results.

[00:03:50] It streamlines and scales your delivery by providing an established process to move clients through, preventing you from reinventing the wheel with each new client.

[00:04:45] It elevates your expertise and authority by demonstrating a well-thought-out process for guiding clients from start to finish.

[00:06:30] Jo then outlines a five-step framework creation process:

[00:06:45] Get hyper-focused on your niche and the specific transformation/outcome you want to focus on.

[00:07:35] Map out the transformational journey you'll take your clients on, typically consisting of 3-6 phases or steps.

[00:08:40] Add your unique methodologies and models – your "special sauce" that differentiates your approach.

[00:10:45] Systematise and create supporting materials (worksheets, assessments, etc.) to smoothly deliver your process.

[00:12:45] Map out how you'll package and offer your framework (e.g., high-ticket coaching programme, digital course, book, etc.).

[00:14:20] Throughout the episode, Jo emphasises the importance of niching down, innovating your approach, and positioning yourself as the go-to expert in your field. She also stresses that while supporting materials are helpful, the true value lies in your coaching expertise and ability to guide clients through the process.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Hello and welcome to Women in

the Coaching Arena podcast.

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I'm so glad you are here.

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I'm Jo Lott, a business mentor

and ICF accredited coach

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Microphone (Samson Q2U Microphone):

and I help coaches to

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build brilliant businesses.

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I know that when you prepare to enter

the arena, there is fear, self doubt,

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comparison, anxiety, uncertainty.

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You can tend to armor up and

protect yourself from vulnerability.

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In this podcast, I'll be sharing

honest, not hype, practical and

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emotional tools to support you to make

the difference that you are here for.

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Dare greatly.

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You belong in this arena.

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Hello.

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Welcome to episode 61 of

women in the coaching arena.

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I am so glad you are here.

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Today, I'm talking about the

overlooked profit multiplier,

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and this is how to create your

own signature coaching framework.

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I also do a deep dive

into this in episode 10.

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So you can feel free to

look back into that one.

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Today I'm going to expand

a little bit further on it.

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Having gone through this

process, myself and continuously

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developing my own framework.

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I can't overstate how much of a

game changer it has been and how

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it can really allow you to become

a niche of one in your industry.

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Even if it's a really crowded industry.

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Like my particular niche is.

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Let's start with three reasons

why you might want to do this.

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Fast reason is.

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It allows you to command higher rates.

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Selling a coaching session or a bunch

of six or eight or 10 coaching sessions

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still makes it really, really hard for

you to charge a good rate because people

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can't help, but think, well, that's

a lot of money for a conversation or

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for an hour of your time, especially

if perhaps they are working within an

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organization and they might think of

their own hourly rate, which is usually

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not as high as a hundred an hour or 200.

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Now a 300 hour.

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Wherever you may be charging.

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Most people, if they break down thier

hourly rate it is nowhere near that rate.

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And that is because they

can work eight hours a day.

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They get holiday pay, they get pension,

they get all the things, but when

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they are not self-employed they don't

understand that you can't just work

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eight hours a day doing coaching.

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When would you ever get

time for your marketing?

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When would you get time to recharge?

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So it's a whole different ball

game, but the average person doesn't

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know that, which is why we want to

move away from pricing by the hour.

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When you can paint the picture of a

system and a result and a methodology

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that you will use to help them

get there, it moves them away from

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comparing your prices by the hour.

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And everything I do in my work with my

clients is all about how we can package

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this up so people cannot pull apart

your offer and compare it to an hourly

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price because that is going to take

away from the value of your program.

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And they'll only focus

on that hourly rates.

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So, for example, if people buy

my program, There is no way

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they can break it down per hour.

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Like I can't break it down per

hour because it's a supportive

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process that I will use to help

people to grow their business.

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There are so many different elements

that it's completely impossible for

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people to break it down by the hour.

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So all my potential clients can

realistically do is think is this

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worth it for me Do I think I'm going

to add that money back in my business

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to be able to fund this program.

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And that is what you want

your clients to think too.

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Is it going to be worth it for me to

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say, which might be your program price.

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Is it going to be worth it for me

to be able to be an amazing leader

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and lead my team for a thousand,

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So what we want them to think is

that value that this process of yours

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is going to change in their life.

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Is that worth it for this value?

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Our second reason why this really helps

you in your business is because it

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streamlines and scales your delivery.

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You might not be looking to scale right

now, but even so this is extremely

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relevant, but if you are looking to

earn more money in less time, then

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having a signature framework prevents

you from having to reinvent the wheel

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with each new client that you take on.

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It will help you to have an

established and systematic process

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that you move people through.

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All of your lessons, exercises

and tools will be documented

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in that step-by-step journey.

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And then when you are ready to perhaps

move to group or an online program,

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You've already tested your program

multiple times with one-to-one clients.

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Reason three that you might like your

own signature framework is because it

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elevates your expertise and authority.

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Showing to your clients that you

have thought through a process to

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get them from A to B will help them

to see you as someone who knows the

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way and is able to lead them there.

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And if you are worrying about coaching

being non-directive and the client

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leading the way then this is why

we niche down, because then you

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have chosen that particular client

who wants that particular goal.

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And then you have now helped several

people on their way to that goal.

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So just like if you are a leadership

coach, you will know to be a great leader.

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You might want coaching skills.

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You might want the ability to speak up.

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You might want to know how to

have difficult conversations.

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You will start to notice with whichever

client you go for as your ideal client.

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You will notice patterns come up.

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So now we know why you might want to

create your own signature framework.

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Let's take you into a five-step

framework creation process.

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Our first step as I alluded to is

get hyper-focused on your niche.

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I have a full episode on this episode, 14,

if you want to dig further into niching.

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The first foundational step that you need

clarity on before you can create your own

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signature program is a really specific

niche transformation and the outcome that

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you will focus your framework around.

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Some examples of this are transitioning

out of corporate and building

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a successful freelance career.

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Increasing confidence and

overcoming social anxiety.

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Starting a business and getting

your first paying clients.

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Wherever your area of

expertise get hyper-focused.

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And this is easier said than done.

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I know it's really, really hard for

coaches to really get clear on the niche.

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And lots of it is around hedging their

bets and not wanting to block anyone off.

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I'm not wanting to create

a really tiny market.

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And I really do get all of the feelings.

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I have helped many, many people

with this, and generally, nearly

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all of my clients get clear on their

niche in our first onboarding call.

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Because again, this is the

benefit of a signature framework

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and the benefit of niching.

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That I have done this

several times before.

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So I.

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I know how to help people

to get that clarity quickly.

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Once you have your clear niche.

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Our step two is to map out that

transformational journey that

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you will take your clients on.

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For example, if you are a weight loss

coach, your phases could look like mindset

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reprogramming around their motivators.

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Reshaping their dietary habits

and creating a nutritional

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plan, building exercise into

their lifestyle, and then maybe

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accountability to make it sustainable.

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So you could have four

phases to your program.

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If it's defining a business,

which is what I do.

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My first phase is to build your business.

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Our second phase is to attract

clients into your business.

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And our third phase is to

deliver an amazing service.

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So think through a logical step-by-step

process for your ideal client.

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Usually anywhere between around

three and six phases or steps is

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good to anchor in that framework.

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Step three in our process is to add

your unique methodologies and models.

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So now you have a rough idea of how you're

going to get your client from A to B.

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It's time to start innovating and thinking

about why your approach is different.

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There are many people out there doing

the same thing as you are doing.

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How can you think about your

own unique way of doing it?

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So, for example, when I talk about

niching, I talk about the front

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door and back door framework.

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So in other words, we need to focus on

the front door, which is the clients.

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I just want to have a certain thing.

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And then when they are in the front

door, we talk about the backdoor stuff,

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which is the mindset, the confidence,

all of the things they actually need

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to achieve their goal, but we must

always focus on the front door first.

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So there are many, many people talking

about niching, but that is my unique

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framework, my unique way of expressing it,

which really helps people get the idea.

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And I've had so many clients

and people, I don't know,

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who've listened to this podcast.

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Immediately say, yeah, I know I'm

completely like that's all backdoor staff.

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I really get it.

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I just can't think what

their front door is.

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So I've managed to create my

own unique way of niching.

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So have a think for you.

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What is your special sauce

that takes it from a generic

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process that everyone is doing.

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Like, for example, figuring out

their strengths or their values.

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And how can you do this

slightly differently that

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they can't get anywhere else?

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Your unique signature framework.

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When I was doing career coaching,

it was that rewire phase.

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People loved that name.

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They loved the idea of it.

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Whereas other coaches may have

been talking about limiting beliefs

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and values and all of the things.

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I had managed to package it up

into a rewire phase of my program.

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Okay.

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So now you have been three

step one, which was niching.

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Step two, which is mapping out

your transformational journey,

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step three, which was adding your

unique methodologies and models.

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So let's talk about step four, which is to

systemize and create supporting materials.

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This is when you are going to get

more streamlined and have worksheets

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or things like a disc assessment,

like, what is your process?

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So you can smoothly

deliver this repeatedly.

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This doesn't mean you need to go off

and record loads of recorded content.

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And I think people that come to

work with me immediately panic that

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they are meant to have a portal

with videos and worksheets and a

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community and all of the things.

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And you really, really don't.

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When I started out and I was doing

career coaching I literally had nothing.

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I had my framework, but I just

used to rock up on the call

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and say, Hey, how you doing?

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Today we're due to be outlining

your strengths, but what's

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going on for you today?

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And then we would have a normal

coaching session where maybe I might

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pick out their strengths and figure

out ways of helping them identify it.

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But it doesn't mean it needs to be rigid.

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It doesn't need to be ultra fancy.

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Please don't underestimate how valuable

your time and your coaching skills are.

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Things like worksheets and videos

nowhere near come close to that time.

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It's like in my program, the value is not

in the recorded content of the niching,

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the marketing, all of the things that

yes, you do need to do, and it's useful.

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The value in my program is having my

time to help you niche in 30 seconds.

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To help you to actually take

that action this week and see

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something in a whole new light.

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Our, final step five is to map

this out into your core offerings.

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So think about how you

want to deliver this?

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Is it going to be as a high

ticket coaching program.

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Is it a digital course?

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A book, a mastermind, a workshop.

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A done for you service.

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The best thing about having a

methodology is there are so many

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ways to bring it into your business.

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Now that you have your powerful

intellectual property and a system built

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out you have so many options available

to you beyond just one-to-one hours.

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This is what I want to

shout from the rooftops.

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When you build your business you often

will want several streams of income.

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The ICF found that 40% of a coach's

income comes from one-to-one coaching.

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So 60% comes from other means.

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So what I do with my clients is build a

full business of varying different things

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because often, despite many people wanting

to just sitting in a room doing one-to-one

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coaching, it's usually not always

feasible to do that without bringing in

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some other aspects into your business.

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It also makes it exciting for

you and helps to position you

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as an authority in your field.

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So I love that it's such a creative thing.

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Being an entrepreneur, having a business.

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There was so many different

ways you can do this.

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So there is our step-by-step process

for turning your expertise into

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a signature coaching framework.

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This is one of the most impactful

things you can do in your business.

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I will reiterate these steps.

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So firstly,

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step one, get a hyper-focused niche.

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Step two, map out the

transformational journey.

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Step three, add your unique

methodologies and models.

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Step four was was to systemize and

create supporting materials as required.

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And step five, map this out into

your core offerings and how you want

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to bring this into your business.

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So I hope that was super helpful.

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If you have been feeling stuck and

you want help to make this happen.

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This is what I do in my signature

coaching program the business of coaching.

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I work with qualified coaches to help

them to stand out as the go-to coach

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in their niche, because that is what

is required in this market to be

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able to have a sustainable business.

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Even if you're thinking I don't need

many clients, I just need a few.

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You still need to build a business.

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There is no shortcuts here.

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You need to commit to going all in

and becoming the go-to person in your

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niche and commit to the creativity,

the excitement, the resilience of

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becoming an entrepreneur who builds

an amazing business that impacts

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lives and makes a massive difference.

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So If you are interested in my help,

then you will find the details of the

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business of coaching program in the

show notes, I would love to meet you.

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And like I say, at the end of

every episode, trust yourself,

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believe in yourself and be the wise

Gardner keeps on watering the seed.

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Microphone (Samson Q2U Microphone):

Thank you so much for listening to this

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episode of Women in the Coaching Arena.

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I have a mess of free resources on

my website joannalottcoaching.com.

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That's Joanna with an A

and Lott with two T's.

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joannalottcoaching.com.

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And I'll also put links in the show notes.

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Let me know if you found

this episode useful.

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Share it with a friend and

leave me a review, and I will

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personally thank you for that.

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Remember to trust yourself, believe

in yourself and be the wise Gardner

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who keeps on watering the seed.

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Get into the arena dare, greatly and try.