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Joy Hawkins: What's New In Local SEO In 2023
Episode 10 • 15th March 2023 • The EMJ SEO Podcast • Matt Hepburn
00:00:00 00:28:54

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Shownotes

Today we are joined by Joy Hawkins a leader in Local SEO. In this interview, Joy talks about the recent changes in Local Search from test data, as well as an update from the State of Local Search in 2023.

Episode 10 Highlights

  • We get some insight as to how AI might affect content creation in 2023 and different ways that business owners can make unique content that AI can’t make or compete with.
  • We receive insight into some new ranking factors in Local search results around Google Business Profile services.
  • We also got great advice on how businesses can take advantage of video for their local pages, which can help the business have more visibility in Local search results.

Listen to the episode so that you can take away these insights to adjust your Local SEO strategy.

Bio

Joy Hawkins has been working in the Local SEO industry since 2006 and loves being a Google Top Contributor. She also loves spending time managing Google Ads accounts and has been certified in both Google Search & Display. She is also a speaker at various search engine marketing conferences such as SMX & LocalU, Pubcon & Mozcon.

Resources

Twitter – https://twitter.com/SterlingSkyInc/

Sterling Sky – https://www.sterlingsky.ca/

LocalU Advanced Dallas TX – April 26, 2023 – https://localu.org/upcoming-events/dfw-23/

The State of Local Search 2023 – https://www.brightlocal.com/webinars/the-state-of-local-search-2023/

My Questions For Joy

  1. Could you tell us a little bit about Sterling Sky
  2. Who do your services help?
  3. The advanced local training.
  4. What do you see changing in the local search ecosystem in 2023?
  5. Could you lean into any changes from the recent The State of Local Search 2023?
  6. How can business owners get the right training to market their businesses locally?
  7. Can you talk about the Local U acquisition and what that means moving forward?
  8. What were your aha moments or breakthroughs in local search?
  9. If you had a chance to tell yourself as a younger marketer something, what would that be?
  10. What is on the horizon in 2023 for Sterling Sky and LocalU?

Check out the full episode at: https://emjpodcast.com/whats-new-in-local-seo-in-2023-with-joy-hawkins

Check out more episodes of The EMJ SEO Podcast.

Transcripts

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Your business has a product or service that you want to get in front of users.

When there is stiff competition in Google, you have seconds for your messaging to connect, with users.

If there is no connection, users will just click on the next result in Google!

Understanding Google’s changes to its algorithms can be a full-time job.

the Local SEO industry since:

Joy also own Local U an advanced local SEO training platform, as well as The Local Search Forum.

Small business owners know that they need to work on how they show up locally in Google and in Google Maps.

t has changed in Local SEO in:

She talks about opportunities in Local search that businesses should be taking advantage of. Joy also talks about how we can set our content apart from AI written content, as well as some new rankings factors for Local.

as The State of Local Search:

Now here is my conversation with Local SEO Expert Joy Hawkins.

Hi Joy, welcome to the show.

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