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Believe the Hype, with Michael F. Schein (Hype, Promotion, Marketing, Branding)
Episode 382 • 17th May 2022 • The Action Catalyst • Southwestern Family of Podcasts
00:00:00 00:19:58

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Michael F. Schein, writer, speaker, Founder & President of Microfame Media, and author of "The Hype Handbook”, covers learning his marketing chops from his time in a punk rock band, the importance of taking side doors in your work, how to perfect your packaging by embracing your quirks and insecurities, starting a “secret society”, and tips on becoming your own “hype artist”.

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