Selling a business is more than just a financial transaction—it’s an emotional journey. In this episode of Speaking With Authority, Jim Koetting sits down with M&A expert and former entrepreneur Joe Lieberman to unpack the process of selling a company. From personal exit stories to navigating valuation, finding the right buyer, and preparing emotionally and financially, this conversation offers invaluable insights for business owners considering a sale.

Joe shares the behind-the-scenes truths: why deals often "die three times" before they close, how to avoid leaving money on the table, and why preparation—not panic—is the key to maximizing your outcome.

In this deeply personal and revealing episode of Leadership Insights, Jim Koetting—entrepreneur, leadership expert, and business advisor—walks us through The Emotional Journey of Selling a Business. This is not just about balance sheets and exit strategies—this is about identity, legacy, purpose, and emotion.

Whether you're a founder preparing to sell your company, a leader transitioning into a new phase, or an investor interested in the human side of business exits, this episode is for you. Jim shares firsthand what it feels like to sell a company you’ve built from the ground up: the doubts, relief, grief, pride, and eventual reinvention that follows.

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📌 Topics Covered:

Emotional aspects of selling a business

Leadership challenges during transitions

The role of self-awareness in effective leadership

Insights from the 5 Voices Framework

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