Hatfield vs. McCoys. Coca-Cola vs. Pepsi. Marketing vs. Sales. We all like a good rivalry but not when it’s inside your business.

Kyle Hamer of the Hamer Marketing Group has played on both sides of the marketing - sales rivalry, as he articulates In Episode 3 of our Best Kept Secret show. Kyle makes the astute observation that sales are driven by revenues, and marketing focuses on lead generation. When they aren’t on the same team, sales blame marketing for generating the wrong types of leads, and marketing blame sales for their inability to close their given leads.

So what can you do to get both sides to collaborate to improve close rates on leads to clients by 30 - 40%. Listen in as Kyle speaks with Jay Kingley of Centricity and spells out the 5 key steps you can take to end the family feud. 

There’s an incredible free gift at the end.

Show highlights

02:05 Why it's so hard to get marketing and sales into alignment

03:33 How should a business owner think about bringing marketing and sales together

05:55 The impact on customer experience

07:58 Tangible and intangible benefits of playing in the sandbox together

11:54 The 5 steps you need to take to end the family feud

17:22 Learn about Kyle. Email Kyle at khamer@hamermarketing.com

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

Sign up for a free one hour workshop called Start Attracting Your Ideal Clients In 5 Easy Steps. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.