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How to become a more Data-Led Product Manager with Frank McKenna
Episode 211st November 2021 • The Product Edge • Jade Bennett
00:00:00 00:27:28

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In this episode, Georgia welcomes Frank McKenna, Chief Product Officer. Here, he discusses being ‘data driven’ which is still misunderstood by many in the same way that Agile development is/was. Very few decisions a product manager makes aren’t data-driven. In fact, for most product managers, they make data-informed decisions daily.

With an impressive 20 years of experience in Product Management, across a range of industries in the USA, Europe, and Australia, Frank shares his insights on how to navigate through the challenges of understanding Data.

In this episode we discuss:

✓    What it means to be data-led

✓    How Product Managers can learn to manage the complexities of data

✓    How to ensure Product Managers are using quality data

✓    Does putting data at the heart of everything, mean better decision making?


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Book: Business Model Generation by Alex Osterwalder & Yves Pigneur


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