Luuvu Hoang first moved to Tokyo, Japan from Seattle Washington, USA working as a food photographer, capturing the action of a successful kitchen, or the art of a skilled sushi chef for international publications. Watch the video of the talk here.

From food-photographer he became a food entrepreneur as he collaborated with other food entrepreneurs in Tokyo to create a place for high-quality food at a food-truck area in Tokyo's Kanda district. He also helped design a popular Basque restaurant from a run-down eatery- adding bright wood, lights and large windows that spilled warmth onto the street in dark areas to invite customers in. He talks here about the push-back he often gets for changing the status quo of the food industry in Japan, but when there is change from his creative ideas, they are happily surprised to be accepted by Japanese customers.

Luuvu Hoang has such talent for food design, I am sure we will see many exciting projects he is a part of in Japan to take dining to the next level.

Luuvu's official website:

http://luuvu.com/

Music thanks to @hikosaemon via SoundCloud