What happens when you finally hit the number you've been chasing and it feels like nothing? Dustin sits down with executive coach Hannah Soto, a serial entrepreneur who built a production company creating ads for Apple, Google, and the Olympics, to unpack the gap: the space between where you are today and where your ambition wants to take you. Hannah shares why hitting $2 million in annual revenue left her wildly unhappy, what walking 500 miles across Spain taught her about becoming instead of arriving, and how founders can stop treating the gap like a problem to grind through. They dig into identity work, commitment statements, and the balance between your goal line and your soul line, then close with simple journaling prompts you can start using this week. If you're scaling toward seven figures and quietly wondering why the wins don't feel the way you expected, this conversation was made for you.

Chapters:

• (00:00:00) - Introduction and Hannah's entrepreneurial story
• (00:03:38) - What the gap actually is
• (00:06:24) - Falling in love with the gap (and what "ontological" means)
• (00:09:12) - The Camino de Santiago: becoming vs. arriving
• (00:11:36) - Hitting seven figures and wanting to burn it all down
• (00:13:42) - Identity level coaching and making space for grief
• (00:19:03) - Commitment statements and the three foot pool
• (00:24:48) - The goal line and the soul line
• (00:29:32) - Does this work ever end? Becoming self generative
• (00:32:14) - Journaling prompts to start on your own

Links and Resources

• Website: https://www.arridiagroup.com/
• Coaching with Hannah Soto: https://hellohannahsoto.kit.com/products/coaching-pay-what-you-want
• Hannah Soto on LinkedIn: https://www.linkedin.com/in/hellohannahsoto/?skipRedirect=true
• Dustin on LinkedIn: https://www.linkedin.com/in/dustinriechmann/
• 7 Figure Leap: https://7figureleap.com/

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