When we think about starting a podcast, we usually picture having our own show, going out every week, slowly building an audience. And that is a powerful strategy. But did you know it's only one piece of a much bigger picture?
There are actually three types of podcasting, and when you understand how all three work together, you stop seeing podcasting as just a content strategy and start seeing it as a complete visibility system. One that can grow your email list, build deep trust with the right people, and put you in front of brand new audiences, all without a single daily post.
In this episode, I'm walking you through all three: your own public podcast, private podcasting as a lead magnet, and podcast guesting. I'm breaking down what each one does, why each one works, and how they layer together into something that can genuinely replace your dependence on social media.
You don't have to build all three at once. I didn't. But knowing they exist and how they fit together will change how you think about visibility entirely.
Episode Blog Post
💡 NOT SURE WHERE TO START?
The Podcast Launch Blueprint — get my eyes on your business and walk away knowing exactly what your podcast should look like
🎙️ WORK WITH ALLISON
Launch Your Podcast in 6 Weeks - done-for-you podcast launch, start to finish
Monthly Podcast Support - production, strategy, and visibility support
📲 CONNECT
Website - allisonnitsch.com
Instagram - @allisonnitsch
Threads - follow here
🛠️ PODCAST/MARKETING TOOLS I USE
Captivate - podcast hosting, 7-day free trial
Descript - recording and editing
Showit - website platform
Flodesk - email marketing
*Some links are affiliate links - I earn a small commission at no cost to you.
Mentioned in this episode:
Before You Hit Record
The private podcast for business owners who already know they want a podcast and want to make sure they build one worth building.
Inside you'll learn:
-what needs to be in place first
-mistakes that make podcasts feel like too much work
-what a strategic launch looks like
-how to know if you're ready
http://allisonnitsch.com/start