I am your host, Lucas Root, and in this episode, we are going to talk about effectively building a common language. Joining me in this episode is Carla Howard. She is an expert change management leader, keynote speaker, trainer, and strategic planning facilitator.
During her corporate career, she mentored thousands of women who were struggling to move into their ideal career or start a business from their hobbies and passions.
Here’s just a taste of our talking points this week:
The Sparkle & Rise Community
Carla manages the Sparkle and Rise Community on Facebook, which is a community for the kind and ambitious women. One of the women in the group says it's the kindest place on the internet. And Carla believes she's right.
They do some amazing things inside the community. Such as having a community of speakers who are working on getting paid from the stage and programs that go with that. And also, help ambitious female entrepreneurs increase the revenue in their business and create the business that they've dreamed of. Everything Carla does inside the community focuses on helping people get from where they are today to where they want to be tomorrow.
Community Engagement is 50%
On a typical month, Carla looks at things such as their community's engagement which is now 50%. For Carla, that's a huge percentage. 50% of the people in the community are taking action. They're either, liking a post, posting something, or putting a comment. They're engaging in some way in the community.
She also gets emails and messages from women who express how meaningful the community is for them. All these are how Cala measures her success.
Other subjects we covered on the show:
How Carla build the Sparkle and Rise Community.
The process of building a common language in the community.
Examples of common language inside Carla’s community.
Other ways on how Carla drives engagement with the community.
The curveball question—how do you protect the group?