Summary

• 🎙️ Introduction: Jerome Lewis presents a marketing case study featuring Lillian Chukwueze, a realtor who turned her expertise on YouTube marketing into a published book, both in digital and physical formats.
• 📖 Lillian's Problem: Lillian wanted to share her knowledge about generating real estate leads through YouTube, but she needed guidance on how to turn her expertise into a digital product.
• 💡 Proposed Solution: Jerome and his team provided Lillian with marketing implementation coaching, helping her create and publish a book on YouTube strategies tailored to real estate agents.
• 🚀 Results: Lillian successfully published her book in both eBook and physical formats, which not only showcased her expertise but also boosted her conversion rates by 4-5%. Jerome emphasizes the importance of physical books in increasing conversions and generating more business.
• 🎤 Speaking Engagements: In addition to her book, Lillian secured several speaking engagements to promote her services, extending her reach and credibility.

Insights Based on Numbers

• 4-5% Increase in Conversions: By upgrading to a physical book, Lillian improved her conversion rates by 4-5%, demonstrating the value of tangible products in marketing.
• Several Speaking Engagements: Lillian leveraged her published book to secure multiple speaking engagements, enhancing her authority in the real estate space.

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