In this episode of "Women in B2B Marketing," host Jane Serra speaks with Linda Melone, a seasoned B2B copywriter and strategist from The Copy Worx. Linda recounts her diverse career journey and shares her insights on the significance of customer-centric copy, the power of words, and the effectiveness of frameworks. The episode touches on the importance of clear CTAs, the influence of AI on copywriting, and the value of storytelling and emotional connection. Linda's reflections on her self-taught path and the benefits of corporate experience round out a conversation filled with expert advice for B2B marketers.

Linda and Jane talk about:

• defining and understanding a company's value proposition
• different approaches to copywriting for various formats, such as ads, landing pages, and emails
• the impact of overused and meaningless marketing words
• how certain words in copywriting can change the perspective and engage the reader
• the use of the Pain Agitation Solution and AIDA frameworks in copywriting for different formats, including landing pages and ads
• consideration of visuals in relation to copywriting, including the impact of visuals on landing pages and ads
• conducting customer interviews to ensure the messaging remains relevant
• clear and relevant call-to-action to avoid bounce rates and increase conversions
• the impact of AI on copywriting and the importance of human storytelling
• underrepresentation of women in copywriting and the unique perspective they bring to emotional copy

Key Links:

Guest: Linda Melone - https://www.linkedin.com/in/linda-melone/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Linda's Site - https://thecopyworx.com/

Linda's Podcast - https://thecopyworx.com/podcast/